02:33 PM, Aug 24, 2010
Sheena Iyengar talks to CNN-IBN on choice, how we’re constantly being manipulated and the cleverest branding of all - how Coca Cola may have us all brainwashed. Excerpts from the interview here. CNN-IBN: I really enjoyed your book – You’ve been studying choice for two decades now - tell us a little bit about that. Sheena Iyengar: Yes, for nearly two decades… I was an undergrad at U Penn, in...02:33 PM, Aug 24, 2010
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