Mumbai: None of the new releases managed to generate any interest from the audience over this weekend. The much-praised animation film, 'Arjun " The Warrior Prince' didn't register good numbers apparently owing to lack of proper promotion. Even the more-publicised 'Men In Black 3' and the acclaimed 'Grey' failed to make the numbers. Surprisingly, regional films dominated the weekend.
Veteran trade analyst Amod Mehra attributes the dull weekend to the absence of attractive names for the Bollywood releases. "It was only cricket during the weekend. Even 'MIB3' wasn't good enough," he says, adding that films like 'Yeh Khula Aasmaan', 'Love Wrinkle Free', 'MLA', 'Love Recipe' and 'Chutki Baja Ke' didn't take off at all.
Blame the game
Atul Mohan of a trade weekly maintains that even the semis and final of the Indian Premiere League also influenced people to stay at home. "With not one film featuring a star, the audience didn't want to watch non-starrers. The IPL final on Sunday evening also added to a further decrease in the numbers," he says, adding, "Although 'Arjun' earned raving reviews, it wasnt promoted well enough."...more
03:07 PM, May 29, 2012