Online Advertising

  • Google updates terms of service to clarify that Gmail emails are scanned to serve ads 15-04-2014 06:33 AM

    Google updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analysed by software to create targeted ads. The revisions more explicitly spell out the manner in which Google software scans users' emails, both when messages are stored on Google's servers and when...
  • US Internet ad revenue surpasses broadcast TV for the first time 11-04-2014 11:22 AM

    New York: For the first time, US Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads. That's according to a report from the Interactive Advertising Bureau, which said Thursday that Internet advertising revenue rose 17 per cent to a record...
  • Twitter to launch app-install ads: Report 28-03-2014 03:32 PM

    Bangalore: Twitter plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter. The format will lead users to the advertiser's page in a mobile app store where they can download the...
  • Facebook rolls out video ads, will review video spots for creative quality 14-03-2014 06:46 AM

    San Francisco: Facebook will allow more marketers to run video advertisements on its website, provided the world's No.1 social network deem them to be of high-enough quality. Facebook and social media rivals like Twitter are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain...
  • Instagram to start displaying ads in photo feeds, promises to 'start slow' 04-10-2013 07:37 AM

    New York: The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months. The popular photo-based social network, snapped up by Facebook, will roll out advertising in the United States in a bid to become a "sustainable business,"...
  • Yahoo APAC teams with Wharton Future of Advertising Program 11-09-2013 05:26 PM

    Yahoo Asia Pacific is collaborating with the University of Pennsylvania's Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native advertising, a rapidly emerging form of digital advertising. The framework will act as a guideline for maximizing the effectiveness of native advertising. Online advertising is evolving...
  • Google's 2Q results disappoint as slump in ad rates deepens 19-07-2013 12:21 PM

    San Francisco: Google views the computing shift to smartphones and tablets as a golden opportunity, but the Internet search leader's second-quarter performance served as an unsettling reminder that it poses a nagging financial challenge, too. The report released Thursday showed Google's average ad rate fell from the previous year for...
  • Facebook in talks to buy Microsoft ad technology 08-12-2012 09:53 AM

    San Francisco: Facebook is in negotiations with Microsoft about acquiring advertising technology that could allow the social network displays ads on other websites, broadly expanding its advertising business, according to media reports on Thursday. Facebook is in "serious" discussions with Microsoft about a deal to purchase Atlas Solutions, an ad-serving...
  • Adblock Plus now available for Android 28-11-2012 02:02 PM

    New Delhi: The popular browser add-on Adblock Plus, used for blocking online advertising, is now available for Android devices. The open-source project released the first version of its Android app on November 27. The free app is available on Google Play for free as a 1.8MB download. Users without access...
  • Google wins antitrust approval to buy Admeld 03-12-2011 01:16 PM

    Washington: Google Inc on Friday won approval from US antitrust regulators to buy online advertising company Admeld Inc without any conditions, the Justice Department said. The deal, announced in June, was designed to give Google, the world's largest search engine, a bigger slice of the market for graphical display ads....
  • Google reshuffles placement of online search ads 04-11-2011 07:56 AM

    San Francisco: Google believes it can make more money by placing some of its ads below its search results instead of alongside them. The reshuffling began appearing on Google's website on Wednesday. The shift won't preclude ads from still appearing in the right column next to the search results. Google...
  • Yahoo attempts right click with interclick buy 02-11-2011 09:17 AM

    Bangalore: Yahoo Inc will pay $270 million for Interclick inc as it tries to revive its ailing online advertising business, even as the search and advertising giant continues to scout for potential bidders. New York-based interclick buys bulk-advertising space from larger players and resells them to its clients. With the...
  • Google offers credit card to advertisers 21-07-2011 07:43 AM

    San Francisco: Google Inc is introducing a credit card for its advertising customers, offering its clients a credit line to try and drum up business as competition in the online ad market heats up. Google is offering the card to select US clients with what it calls a competitive interest...
  • Twitter gears up auto-ads for big clients 14-07-2011 01:03 PM

    San Francisco: Twitter is courting bigtime advertisers and will soon allow them to tailor, automate and publish ads in bulk directly onto the Internet microblogging service, according to two people with knowledge of the matter. The company will soon provide a so-called application programing interface, or API, that will help...
  • Google eyeing further display ad acquisitions 23-06-2011 12:58 PM

    Cannes: Google will buy more companies to boost its presence in the booming online display ad sector in a challenge to Facebook, even as European regulators examine its dominant web search position. Speaking to a small group of reporters on the sidelines of the Cannes Lions advertising festival, Executive Chairman...
  • Facebook to take top spot in US display ad market 21-06-2011 12:39 PM

    San Francisco: Facebook's US advertising revenue will total roughly $2.2 billion in 2011, displacing Yahoo Inc to collect the biggest slice of online display advertising dollars, according to a new study. Facebook's US advertising revenue will give it a 17.7 per cent share of the market for graphical display ads...
  • IP based geolocation gets more accurate 25-04-2011 03:20 PM

    London: A new online tracking system will allow websites to pinpoint your location to within a few hundred metres, without your permission. Internet sites will be able to work out where users are within an average of 690 metres, using information about their internet connection. At the moment they can...
  • Seasoned users shun spontaneity on the Web 19-04-2011 11:03 AM

    London: Spontaneous activity on the Internet is on the wane among experienced users as they shun aimless surfing and plan their online sessions more, according to a study published by Microsoft and two agencies. The survey found that spontaneous use of the Internet fell to 21 per cent in 2009/10...
  • US Internet ad revenue hit record high in 2010 14-04-2011 09:23 AM

    New York: US Internet advertising revenue hit a record $26 billion in 2010, boosted by the popularity of online videos and social media. A PricewaterhouseCoopers report commissioned by the Interactive Advertising Bureau found that last year's ad revenue grew 15 per cent from 2009. The previous record was in 2008,...
  • France warns Google not to abuse dominance 15-12-2010 03:17 PM

    Paris: France's antitrust watchdog put Google on notice not to abuse what it said was its dominant position in online search advertising, adding to European regulatory pressure on the US Web search giant. The French regulator said on Tuesday Google's market power was not necessarily bad or illegal but its...
  • US regulator backs 'do not track' list for Web users 02-12-2010 11:37 AM

    Washington: US regulators backed the creation of a "do not track" option for the Internet that would limit the ability of advertisers to collect consumers' data. In a preliminary staff report, the Federal Trade Commission said on Wednesday that while companies generally manage consumer information responsibly, there are exceptions. "Self-regulation...
  • Yahoo buys Web advertising firm Dapper 06-10-2010 11:14 AM

    Los Angeles: Yahoo Inc on Tuesday acquired display advertising company Dapper in a move to bolster its ability to offer customised ads. Dapper, which was founded in 2006, specialises in creating display advertisements that users can scroll or click through to find the offers that best meet their needs. Terms...
  • AOL launches online advertising system 28-09-2010 12:18 PM

    New York: AOL Inc launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet, its top executive told Reuters on Monday. AOL launched "Project Devil," a system that offers advertisers cleaner ad formats than before and more utility like the locations...
  • China's Alibaba Group may rethink Yahoo ties 10-09-2010 12:06 PM

    Shanghai: China's Alibaba Group said on Thursday it may re-evaluate its relationship with its largest stakeholder, Yahoo Inc, after a Yahoo Hong Kong executive was quoted as saying the firm may compete in the mainland online advertising market. Alibaba Group, which is 40 percent owned by the US giant, owns...