New Delhi: Is nothing sacred in today's crazy clutter-breaking-obessed-times? Come Independence Day or any other patriotism-specific day, dozens of ads, instantly flood the publications. Do these huge ads make any sense, carry any weight?
Every year, come Independence Day " or Republic Day or the birth/death anniversaries of the Gandhis or Nehrus come around - a zillion ads, with differing degrees of engagement, conviction or focus, blitz our publications. Why? What is their basic agenda or objective? Do they achieve it? Arent the advertisers wasting the tax-payers money? Does anybody care to see, note or remember them? In short, who is doing what for whom?
Most Communication Specialist summarily dismiss most of these ads as sheer tokenism, sycophancy and outstanding examples of how not to project landmark events of national importance. However some believe, that these affairs " for the evolved and sensitive communication practitioner " present amazing opportunities to showcase the nations new-found pride and confidence as being up there with the best. Celebrate their sense of self-reliance, their glowing image in the league of nations as a vibrant democracy making huge strides, deleting forever their erstwhile complex of the white man or their goods and services.
Veteran ad person Esha Guha elaborats this point I am not sure however if this has been done with any consistency. Connecting the core values of a product / service with the nations vision and values can be a fascinating and exciting challenge, if leveraged intelligently. However, there
02:30 PM, Aug 03, 2012
New Delhi: Nationalism in Hindi cinema has come a long way since the 1940s and 50s. Film's like 'Naya Daur' and 'Anand Math' during the era carried the message of patriotism with the dreams and hopes of building a new India. Though nation building was the mission, freedom struggle provided the backdrop. In course of time socialist principles coloured the nationalist theme, an idealistic depiction of the village pitted against...
08:38 AM, Jan 26, 2011