New Delhi: Will brand IPL take a hit after the new spot-fixing scandal? CNN-IBN takes a look at companies that are investing crores in the game.
If the fall in ratings was not bad enough, the spot-fixing scandal has put the most successful cricket brand in a fix. Till now, tight matches kept bringing advertisers to come on board with bigger budgets. Official broadcaster Max is expected to rake in over Rs 800 crore with ad revenue in this year's IPL. Brand and advertising experts say spot-fixing allegations will take away IPL's credibility at least for now.
Adman Prahlad Kakkar said, "It will affect these cricketers and the Rajasthan Royals definitely. But it depends on TRPs. Advertisers are mercenary, they don't care you win or lose as long as people are watching you. There is no moral position. If people watch they are going to advertise. But if people stop watching because of this scandal, advertising will drop. It's as simple as that."
Pepsi, the title sponsor of IPL 6, has made considerable investments. The beverage major has committed almost Rs 400 crore for five years in the IPL. Pepsi told CNN-IBN, "The matter is under investigation and we are confident that the BCCI and the IPL Governing Council will take appropriate action. We believe in the spirit of fair play in sports and will remain committed to the property."...
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10:58 AM, May 17, 2013
Pepsi roped in Priyanka Chopra for the second edition of their campaign, scheduled to go on-air on April 18. Chopra, a Chennai Super Kings (CSK) fan, plays an over-the-top spiritual diva in the commercial who leads her followers to pray for CSK win but ends up supporting RCB due to the Gayle-effect. ...
10:00 AM, Apr 17, 2013
Rajasthan Royals owner Shilpa Shetty was spotted with her son and sister Shamita Shetty during a match of the Pepsi Indian Premier League between the Rajasthan Royals and the Kolkata Knight Riders held at the Sawai Mansingh Stadium in Jaipur on April 8, 2013. The photos are from BCCI. ...
01:37 PM, Apr 09, 2013
In the upcoming commercial, Ranbir plays a simple working class man who wears dull clothes, large spectacles, dental braces, and a 90s style chevron moustache. ...
10:48 AM, Mar 30, 2013
Pepsi is rolling out a new shape for its 567-gram bottle for the first time in about 17 years. The new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. ...
10:19 AM, Mar 22, 2013
Sangareddy: PepsiCo on Wednesday said it is looking to double procurement of potato in India annually over the next five years from the current 2.4 lakh tonnes, a day after BJP leader Sushma Swaraj stated that the food and beverages major rejected local produce in Punjab. "We work with around 24,000 farmers right now and last year we procured about 2.4 lakh tonnes of potatoes through contract farming and the...
05:16 PM, Dec 05, 2012
Kolkata: FDI in multi-brand retail has been the most contentious of UPA-II's big ticket economic reforms. But the question is what do the stakeholders on the ground think about it. CNN-IBN finds out what Kolkata feels about FDI in multi-brand retail. West Bengal Chief Minister Mamata Banerjee pulled out of the government, she walked the streets, she got tinsel town singing as well for her opposition to FDI in multi-brand...
09:52 AM, Dec 03, 2012
London: Men who drink fizzy drinks are not just ruining their teeth but could also be at risk of aggressive prostate cancer, the Daily Mail reported on Tuesday. A Swedish study has found just one soft drink a day could increase the risk of developing more serious forms of the cancer by 40 percent. Experts at Lund University also found those who ate a carbohydrate diet heavy in rice and...
09:16 AM, Nov 28, 2012
Previous sponsor DLF snapped ties last year after not finding the league commercially viable anymore. ...
03:33 PM, Nov 21, 2012
London: Pepsi plans to launch a version of its cola drink that it claims acts as a fat blocker, the Daily Mail reported on Monday. Pepsi Special is made with dextrin - an indigestible form of dietary fibre. Studies on rats suggest this can reduce the absorption of fat in the body and lower cholesterol levels. There is no information about how much sugar and corn-syrup it contains, compared to...
08:58 PM, Nov 12, 2012
Kolkata: West Bengal Chief Minister Mamata Banerjee may have pulled out of the United Progressive Alliance (UPA) government over her opposition to the Centre's decision to allow 51 per cent foreign direct investment in multi-brand retail. But back in her own state capital, the verdict seems to be split on whether FDI will be good or bad for the people. At Kolkata's largest wholesale market, Posta Bazar, traders seem to...
07:35 AM, Oct 01, 2012
Rio de Janeiro: Former Brazilian star midfielder's decision to have a sip of Pepsi at a press conference cost him dearly as rivals Coke pulled the plug on his endorsement deal. The former Barcelona man had himself to blame for his pocket being $760,000 lighter. Coke released Ronaldinho for giving Pepsi the advertisement they were paying for. However Coca Cola marketing chief Marcelo Pontes said it was just a matter...
05:15 PM, Jul 11, 2012
London: Coca-Cola and Pepsi contain minute traces of alcohol, a study has revealed. According to tests carried out by the Paris-based National Institute of Consumption, more than half of leading colas contain traces of alcohol, Daily Mail reported on Wednesday. These include the brand leaders Coca-Cola and Pepsi Cola, while it is mainly only cheap supermarket versions of the drink which are alcohol-free. French magazine '60 Million Consumers' published the...
12:24 PM, Jun 28, 2012
New Delhi: Ivory Coast and Chelsea striker Didier Drogba will visit India next month for the grand finale of the Pepsi T20 Football event. The final-winning team will get a once-in-a-lifetime opportunity to be coached by Drogba, before they face the Indian cricketing stars in a fast-paced game of Pepsi T20 Football, a statement from the organisers said. Drogba, who has been a Pepsi brand ambassador since 2009, played a...
01:23 PM, May 22, 2012
New York: The India-born chief executive of Pepsico Indra Nooyi is one of the 18 women who are at present at the helm of America's biggest 500 corporations, according US business magazine Fortune. Nooyi is ranked fourth by Fortune in the list of Fortune 500's "female powerbrokers". "Nooyi has overseen a shift in focus from soft drinks into less profitable, albeit healthier, snack foods market in recent years," Fortune said....
05:04 PM, May 09, 2012
New York: In the 1980s Michael Jackson pitched it as "the choice of a new generation." In 1990 Ray Charles told people they "had the right one, baby." Now, Pepsi wants people to "Live for Now." A multi-year campaign featuring that tagline, as well as various online components, ads and partnerships will roll out globally for the cola brand this year, starting on Monday in the United States. The campaign...
06:38 PM, Apr 30, 2012
New York: PepsiCo Inc. is tweeting to a new generation of music lovers. The No. 2 soda company is partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site. The deal is part of Pepsi's new global ad campaign that will also feature a TV ad with singer Nicki Minaj. The company, based in Purchase, New York, isn't yet saying which...
05:31 PM, Apr 30, 2012
Washington: PepsiCo's Indian-born chairman and chief executive Indra Nooyi received $17.1 million in compensation in 2011, a 5.8 percent increase from her 2010 package, according to a regulatory filing. The increase was driven largely by changes in the value of her retirement benefits at PepsiCo, according to the Securities and Exchange Commission filing released on Friday. Nooyi, 56, who has been the soft drink major's chief executive since 2006, got...
10:05 AM, Mar 24, 2012
