The residents of Dholakpur are a resilient lot. They regularly brave demons, robbers, evil wrestlers and various other calamities, big and small. They have a timid, but benevolent king in Raja Indraverma and a beautiful princess in Indumati. And of course, they have Bheem because of whom they emerge unscathed from various assaults.
Bheem is the nine-year-old protagonist of Pogo TV's wildly successful animated show Chhota Bheem that runs for four to six hours every day. Created by Rajiv Chilaka's Green Gold Animation, 130 episodes have already been shot and on an average one new episode is released every week. The show has beaten Disney's Doraemon to emerge as the number one show on kids channels in India, consistently averaging a TV rating of over 1. The animated movie, Chhota Bheem and the Curse of Damyaan, released in May 2012, has grossed close to Rs 5 crores.
Launched in 2008, Bheem is easily the most popular and bankable character to come out of the Green Gold stable. Run by Chilaka, 38, who holds a master's degree in computer science from the University of Missouri, Green Gold is one of the few animation houses in India that has tasted success of this sort. You cannot miss Bheem today. He is at every spot that kids frequent. His face pops up on apparel, school products, comics and will start popping up on fans, umbrellas and biscuits as well.
Chilaka knew he had to expand the brand beyond TV if
10:21 AM, Jun 28, 2012