Spinebreakers

Spinebreakers: a social network for bookworms

London: Penguin is set to launch a social network for teenaged bookworms called Spinebreakers, to keep them interested in reading.

Penguin views Spinebreakers, the social network, as a crucial part of future-proofing the book industry.

Spinebreakers, as a content website, already exists but does not have any tools which allow its users to communicate and interact about their shared pastime. Instead, it is a site where teenagers write about books and authors.

Anna Rafferty, managing director of Penguin Digital, who founded the site three years ago, told The Telegraph: "I set up the site as I felt there were fewer and fewer places talking about books in a way which appealed to teenagers."...more