New Delhi: Lifting the ICC World Cup trophy has lifted MS Dhoni's brand value too. He is now expected to get almost double his current rates post the win.
The ad campaign for a LED television set featuring Dhoni has cost Sony Rs 100 crore. But Sony says it was worth the while. The company has sold more than 2,40,000 sets in the last three months, a jump of over 40 per cent.
With Sony getting it right on its bet, it plans to pump in mega bucks to leverage on India's latest brand sensation - Mahender Singh Dhoni.
"The momentum what we created...what Sony and Dhoni have created...will carry through the forth coming IPL. These two month we will continue to have similar campaigns with Dhoni," said Sony Sr GM (Sales) Sunil Nayyar....more
11:07 AM, Apr 06, 2011