San Francisco: Google Inc is buying the Frommer's line of travel guidebooks, the latest move to amass a trove of publishing content that could strengthen the No. 1 Internet search company's push to become a major online travel broker.
The sale by John Wiley & Sons Inc comes nearly a year after Google's $151 million purchase of Zagat Survey, which offers reviews of restaurants, hotels and nightclubs in cities around the world.
Google and Wiley & Sons did not announce financial terms for the deal, which is expected to close shortly.
The deal will meld the 55-year-old travel publisher's deep database of hotels and sights into a search giant that is seeking to position its services across the entire trip-planning process, from searching for a holiday destination and looking up hotel reviews to booking tours and restaurants in far-flung cities....more
10:29 AM, Aug 14, 2012