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  • Twitter starts testing autoplay video feature in its iPhone, iPad app 3 days ago

    New Delhi: After Facebook, Twitter is now testing autoplay video feature on its iPhone and iPad apps. As a test run, some iOS users in the US who use the Twitter app on their devices will be able to notice videos playing automatically without even pressing the play button. Videos which...
  • Google aims to bring Internet-like ads on TV via Google Fiber 4 days ago

    New Delhi: Google is reportedly testing a new ad feature for Google Fiber that will bring Internet-like ads on the TV. The local advertising service will collect data from the set-top-boxes about the number of times a particular ad was watched in homes with Google Fiber. Unlike the standard policy of...
  • Facebook rolls out new targeting feature to help marketers connect with millions of expats on site March 19, 2015

    New Delhi: To help businesses reach people living abroad, Facebook has launched a new targeting feature that enables advertisers to reach the 92 million-odd expats on the social networking site, a company statement said here on Wednesday. "People living abroad use Facebook to connect with friends and family back home, sharing...
  • Epic! The latest 'Mauka' ad has Sanjai Mishra engaged in a 'jugalbandi' with the Karachi man March 19, 2015

    Just a few hours before India takes on Bangladesh in the quaterfinals of Cricket World Cup 2015, Star Sports India has released the new 'Mauka' ad. The series has become extremely popular this world cup and the latest one has actor Sanjai Mishra in a jugalbandi with the Karachi guy....
  • YouTube reportedly planning a paid video service March 16, 2015

    New Delhi: Google's YouTube is reportedly planning to launch its own monthly subscription video service for the best original content on its site. The video-site is said to be exploring the prospects of a VOD service that will be ad-free and stream certain video content that's part of the program. A...
  • 21 old advertisements that just wouldn't work in the 21st century March 15, 2015

    Advertisement has changed a lot over the years. Mediums have changed, ideas have changed and the mindset of consumers has changed. And it is kind of a good thing that it has; because at one point of time, ads were pretty weird. Weird is in an understatement because some of...
  • From a Nepali sherpa to a Japanese tourist; how Aamir Khan plays every role flawlessly March 14, 2015

    As the perfectionist of Bollywood Aamir Khan turns fifty; let us look at the innumerable roles he has played in Coca Cola ads. From a Nepali Sherpa, to an over-Bengali man, Aamir Khan has played out each one of these exaggerations flawlessly. The makeup is perfect and Aamir is beyond...
  • Watch: Re-defining gender stereotypes March 3, 2015

    A young professional who describes herself as a tomboy puts up her own matrimonial ad that seeks non-stereotypical men while a group of design students come out with a poster that takes a dig at good girls. ...
  • Google to show ads for apps in Android app store; strives to bring in more revenue from smartphones, tablets February 27, 2015

    California: Google will start showing ads in its online store for mobile apps and entertainment as the Internet search leader strives to bring in more revenue from smartphones and tablets. The advertising expansion announced Thursday will provide Google with a new opportunity to profit from its Android software, the world's most...
  • Yahoo devises new strategy to catch up with rivals February 20, 2015

    San Francisco: Yahoo is giving away a toolkit for managing mobile apps in a move aimed at reaping more revenue from smartphones and tablets as CEO Marissa Mayer scrambles to catch up to the Internet company's rivals. The strategy will enable Yahoo Inc. to distribute ads in other mobile apps besides...
  • The Evolution of TVs in the ICC Cricket World Cup firecrackers ad February 16, 2015

    The ad was brilliant and everyone had a good laugh at the poor fan who never really got what he was praying for all the while. A closer look at the ad would reveal their attention to details. The televisions shown in the ad steadily evolve from 1992 to 2011.From...
  • Pakistan's response to the World Cup 2015 'firecrackers' ad doesn't even come close February 15, 2015

    The 'Firecrackers' ad was a brilliant representation, of what the level of excitement and anticipation is, that comes along with an 'India vs Pakistan' cricket match. Admittedly, it was intended to poke a little fun at our next-door neighbour, but it was generally meant to be in good humour. Some...
  • Watch: Maybe it is time everyone stopped taking so much 'load' February 11, 2015

    We spend way too much time worrying about a lot of stuff. That too, stuff which usually does not affect our lives in any way at all!"Is this offensive to me, my pet, my family, my neighborhood, my city, my country, my culture, my religion etc?"Maybe it is time stop...
  • Twitter says its promoted tweets will now appear on third-party mobile apps, websites February 4, 2015

    San Francisco: Twitter's stock jumped more than 6 per cent on Tuesday after the social media company said its promoted tweets will appear on third-party mobile apps and websites under a new advertising distribution program. The syndication program will broaden the reach of Twitter's ads beyond the 284 million monthly users...
  • Pakistan tests self developed cruise missile Ra'ad February 3, 2015

    Islamabad: Pakistan on Monday conducted a successful flight test of the indigenously developed air launched cruise missile (ALCM), an Inter Services Public Relations (ISPR) statement said. The Ra'ad missile, with a range of 350 km, enables Pakistan to achieve "strategic standoff capability" on both land and sea, Dawn online reported. Cruise technology...
  • Election Commission has understood how BJP ad is being blown out of context: Goyal February 2, 2015

    The Bharatiya Janata Party (BJP) on Monday lodged a complaint with the Election Commission (EC) against Aam Aadmi Party (AAP) chief Arvind Kejriwal over the statements made by him over an advertisement published by it in newspapers. ...
  • Watch: Walter White is still selling drugs, only now behind the counter! February 2, 2015

    'Breaking Bad' fans had a field day when the saw the new Esurance Super Bowl commercial that featured Walter White. Actor Bryan Cranston who portrayed Walter White on the phenomenal AMC TV series 'Breaking Bad' can be seen here behind the counter of a pharmacy store in classic Walter White...
  • Delhi elections: BJP defends ad on Arvind Kejriwal, says AAP twisted meaning of 'gotra' February 2, 2015

    New Delhi: The Bharatiya Janata Party (BJP) on Monday switched over to defensive mode over objections raised by the Aam Aadmi Party (AAP) over an advertisement issued on the latter's chief ministerial candidate Arvind Kejriwal. Union Power Minister Piyush Goyal, who was fielded by the BJP to respond to AAP's charges,...
  • AAP seeks apology from BJP over advertisement on Arvind Kejriwal, claims it's casteist in nature February 2, 2015

    New Delhi: With five days left for Delhi to go to polls, Aam Aadmi Party has issued a two-hour deadline to Bharatiya Janata Party over its controversial advertisement in newspapers. The advertisement mocks AAP chief Arvind Kejriwal threatening to disrupt Republic Day celebrations and later complaining that he was not...
  • Delhi polls: Arvind Kejriwal slams BJP advertisement January 30, 2015

    New Delhi: Aam Aadmi Party on Friday took a swipe at the BJP for its newspaper advertisement, in which Anna Hazare's cartoon has been shown with a garland, prompting AAP chief Arvind Kejriwal to cheekily ask whether the saffron party had "killed" the veteran anti-corruption crusader. In...
  • Watch: The first bitcoin TV ads January 2, 2015

    Bitcoins may be down, but not out. BitPay, an electronic payment service, has launched a television campaign to popularise bitcoin transactions. The two ads are the first to promote bitcoin payments. Created by Felton Interactive Group, the ads showcase bitcoin and BitPay as a secure alternative to traditional credit-card transactions.Bitcoin,...
  • Aamir Khan: My kids think 'PK' is my best film till now December 12, 2014

    Mumbai: Aamir Khan's says his three-year-old son Azad has started calling him 'PK', the title of his upcoming film. The family had a screening of the Rajkumar Hirani movie recently here and they felt it's his "best film" till date. "I have good news, my family saw the film & loved...
  • #ThrowbackThursday: How many of these TV jingles from the 90s do you remember by heart? December 11, 2014

    How many of us remember Shimona Rashi showing off her bizarre dance moves on the cricket field, in one of the Cadbury ads? Those born in the 90s will easily be able to relate to the ads mentioned below. We grew up humming these wonderful TV jingles and were the...
  • Beware! Some Facebook ads selling fake luxury items November 15, 2014

    New York: A new study has found that some advertisements promoting fashion and luxury items on Facebook may be fake. Two cybersecurity researchers analysed over a 1,000 Facebook ads and found that nearly a quarter of those goods are counterfeit items, Mashable reported. The duo focused on the 180 fashion and luxury...
  • Yahoo buys video ad service BrightRoll for $640 million November 12, 2014

    San Francisco: Yahoo will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers. The acquisition sustains Chief Executive Officer Marissa Mayer's acquisition spree and sharpens the company's focus on video ads, which it hopes can offset declining Internet ad...
  • Yahoo in talks to buy ad service BrightRoll: Report October 22, 2014

    Bangalore: Online search and advertising company Yahoo is in talks to buy digital video advertising service provider BrightRoll for around $700 million, tech blog TechCrunch reported. Term sheets have been signed and the price, if the deal is completed, looks likely to be in the region of $700 million-$725 million, the...
  • Photos: Pond's shampoo, Vaseline hair tonic, drive-in banks: 60 vintage Indian advertisements you may not have seen before October 14, 2014

    When televisions weren't as popular in India, the only way to advertise was through print and radio. If you were born in the era when Gold Spot and Campa Cola were the most popular soft drinks, you may have seen a few of these advertisements in newspapers. But did you...
  • 'The biggest strength of a stammering comedian is....suspense': Brave new coffee ad that is both hilarious and emotional, successfully brings out the daily struggles of those who stammer September 12, 2014

    I always thought I needed a better nose. Jokes about the barren, flat expanse that stretched from my forehead to my upper lip did not help my obsession. Growing up, I thought a good, Grecian nose is more than a gift, it's an investment. You could age badly with lumpy...
  • Photos: Finally, a brilliant antilittering campaign that uses trash to spell out rude words to shame those who litter August 27, 2014

    Toronto's Livegreen organization has come up with a series of brilliant ads that tell litterers exactly what it thinks of them, arranging trash to spell out rude words. Finally an antilittering campaign that's just plain brilliant. ...
  • Twitter unveils video advertising August 13, 2014

    San Francisco: Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform. The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability. "By using...