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  • Instagram rolls out new 'carousel' ad feature; expect more promotional images in your feed Yesterday

    San Francisco: Instagram will let brand marketers showcase more images on its photo-sharing smartphone app, the Facebook-owned service's latest move to expand its money-making advertising features. The new "carousel ads" feature will let brands post multiple images, which users can scroll through by swiping their finger across the phone's screen. The idea,...
  • Smartphone users becoming more concerned about targeted ads: Study February 23, 2015

    New York: Smartphone users in the US are getting increasingly concerned about having their activity tracked to serve them targeted ads, a study has found. The online study conducted by global market research firm Ipsos on behalf of TRUSTe - a leading global Data Privacy Management (DPM) company - suggests that...
  • Govindacharya complains to EC against BJP advertisements February 7, 2015

    New Delhi: Former RSS ideologue KN Govindacharya on Saturday approached the Election Commission demanding action against BJP over its full-page advertisements in e-papers of various national dailies, saying it was a violation of the electoral law. In a representation to the poll watchdog, he alleged that BJP is soliciting votes for...
  • Delhi elections: BJP complaints to Election Commission against Kejriwal on ad issue February 2, 2015

    New Delhi: The Bharatiya Janata Party (BJP) on Monday lodged a complaint with the Election Commission (EC) against Aam Aadmi Party (AAP) chief Arvind Kejriwal over the statements made by him over an advertisement published by it in newspapers. Union Power Minister Piyush Goyal and BJP Delhi president Satish Upadhyay reached...
  • Alcohol TV ads linked with underage drinking: Study January 21, 2015

    Washington: Watching alcohol advertisements on TV may prompt drinking, binge drinking and hazardous drinking among underage youth, according to a new study. Researchers examined the reach of television advertising and its effect on drinking in young people. They conducted telephone-and web-based surveys with 2,541 adolescents and young adults between the...
  • Railways plan to generate Rs 2,000 crore from advertisement on its assets January 11, 2015

    New Delhi: In order to tide over its financial crunch, Railways is mulling over a plan to generate Rs 2,000 crore as additional revenue from non-tariff sources like advertisements on all rail assets including unused land, train and stations. A policy will be formulated to promote and generate revenue from advertisements...
  • Watch: The first bitcoin TV ads January 2, 2015

    Bitcoins may be down, but not out. BitPay, an electronic payment service, has launched a television campaign to popularise bitcoin transactions. The two ads are the first to promote bitcoin payments. Created by Felton Interactive Group, the ads showcase bitcoin and BitPay as a secure alternative to traditional credit-card transactions.Bitcoin,...
  • Ahead of polls, parties put up 3,000 advertisement panels in Delhi Metro December 28, 2014

    New Delhi: As Delhi Assembly elections loom on the horizon, the Delhi Metro has turned into an electoral battlefield with BJP and AAP putting up about 3,000 advertising panels in the coaches of almost 40 trains. While the AAP advertisements focus solely on its convener Arvind Kejriwal, visuals of Prime Minister...
  • Google launches Hindi advertising service December 16, 2014

    New Delhi: Online search giant Google has launched Hindi ads on its display network to allow advertisers reach out to 500 million Hindi speakers across the world. The move is part of Google's effort to stimulate the growth of Indic languages and extend support to more languages around the world, Google...
  • Candidates in Kashmir prefer Urdu newspapers for poll advertisements December 7, 2014

    Srinagar: With Assembly elections in full swing, it is raining advertisements for vernacular dailies in Kashmir as candidates and political parties try to reach out to the maximum number of electorate in the remaining three phases of the polls. A cursory look at the daily newspapers published from Srinagar shows...
  • App Graph: Twitter now tracks other apps you've installed on your phone; here's how to opt out November 27, 2014

    New York: Twitter said it is now tracking what other apps its users have installed on their mobile devices so it can target content and ads to them better. Twitter said Wednesday that users will receive a notification when the setting is turned on and can opt out using settings on...
  • Book Review: Author Arun Chaudhuri captures the world of advertising with his new book 'Indian Advertising Laughter And Tears' November 26, 2014

    As an Advertising Professional whose seen action in the trenches across close to four decades - frequently in hard close-up - I can assure you that India's Persuasion Industry has been very poorly documented, chronicled or archived. Part of our DNA, I guess, when you look towards a similar lapse...
  • Google Contributor: Google tests replacing web ads with contributions November 23, 2014

    San Francisco: Google on Thursday began rolling out a way for people to support websites they frequent and, in return, be rewarded with ad-free pages. A "Google Contributor" experiment was introduced with a handful of partners including tech news website Mashable and The Onion, which is known for clever satires. Google described...
  • Delhi Metro gets its first ad-wrapped train November 22, 2014

    New Delhi: In a first, the Delhi Metro on Saturday inducted into its fleet a train with advertisements wrapped on its exterior, a move aimed at augmenting its non-operational revenues. The train will run on the Dwarka-Vaishali route of DMRC's Blue Line which is one of the busiest in the entire...
  • Cluster buses in Delhi to get colourful advertisements November 16, 2014

    New Delhi: The orange cluster buses running in the national capital are soon set to get more colourful with a cover of advertisements. Replicating the idea in buses of cities like New York, London and Paris, ads will initially cover the left and back sides of the buses, and later...
  • Mobile phones, indecent dressing, vulgar advertisements lead to rape cases: UP Police October 30, 2014

    In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. ...
  • Is the UP Police serious when it says vulgar clothes lead to rape? October 30, 2014

    In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. ...
  • UP Police blames mobile phones, indecent dressing, vulgar advertisements for rise in rape cases October 30, 2014

    New Delhi: In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. The observations were part of a reply to a Right...
  • 'Anti-Facebook' social network Ello gets fresh funding, promises to remain ad-free October 25, 2014

    San Francisco: Flush with a reported $5.5 million in fresh funding, upstart social network Ello on Thursday legally changed its corporate standing to back a promise to remain ad-free. Ello converted to a public benefit corporation, which it described as "a new kind of for-profit company in the USA that exists...
  • Photos: Pond's shampoo, Vaseline hair tonic, drive-in banks: 60 vintage Indian advertisements you may not have seen before October 14, 2014

    When televisions weren't as popular in India, the only way to advertise was through print and radio. If you were born in the era when Gold Spot and Campa Cola were the most popular soft drinks, you may have seen a few of these advertisements in newspapers. But did you...
  • 3D advertising app Blippar debuts in India October 8, 2014

    Blippar, a new concept in mobile advertising that has been around for a while has now arrived in India. This is an app that works via your smartphone camera and brings life into normal products with an Indian touch as well. ...
  • Social media can generate content for advertisers: Expert October 5, 2014

    Kolkata: Indian advertisers can use social media as a content generator besides utilising it as a new marketing medium, says an expert. "Millions of people all over the world are sharing videos and pictures every day on a number of social media platforms. You can filter out the type of...
  • Maharashtra CEO seeks Congress's reply on TV ad 'depicting' Prithviraj Chavan as CM October 4, 2014

    Mumbai: The Chief Electoral Officer of Maharashtra has sought clarification from the state unit Congress committee (MPCC) on complaints regarding a television advertisement purportedly depicting Prithviraj Chavan as chief minister even though the state is currently under President's rule. The state Chief Electoral Officer Nitin Gadre said that he had received...
  • Delhi metro train exteriors now to carry advertisements September 21, 2014

    New Delhi: The exterior of some Delhi Metro trains will be available for advertising as the corporation will be permitting wraps to augment nonoperational revenues, an official statement said on Sunday. "To augment the nonoperational revenues, Delhi Metro has awarded exclusive rights for displaying advertising materials, including pictures, printed material, electronic...
  • Shah Rukh Khan enjoys working hard as over 20 brands depend on him September 19, 2014

    Bollywood actor Shah Rukh Khan said he enjoyed working hard as more than 20 brands depend on him to deliver. He said, "I was one of the first ones to start endorsements at this level. There was a time when actors looked down upon advertising. ...
  • Twitter tests shopping service with a 'buy' button on tweets September 9, 2014

    Bangalore: Twitter is testing a "buy" button in some tweets that allows a mobile user to buy directly from a tweet. A small percentage of US users will be able to see the "buy" button from Monday, Twitter wrote in a blog post. "Users will get access to offers and merchandise they...
  • Amazon plans to develop its own software for placing advertisements online, to take on Google's ad business: Report August 23, 2014

    Bangalore: Amazon is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter. While the inhouse platform is initially planned to replace ads supplied by Google Inc on Amazon's own website, the new system could challenge Google and Microsoft...
  • SoundCloud to start paying artists, record companies August 22, 2014

    Berlin: SoundCloud said on Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify. Berlinbased SoundCloud boasts some 175 million unique listeners a month, but so far...
  • Photos: 11 unseen vintage print advertisements that were published in the leading newspapers on 15 August 1947 August 15, 2014

    Have you ever wondered how advertisements looked like in the preindependence era? There were no television commercials and certainly no YouTube ads. Print ads were the most popular form of promoting a product to the consumers of India before independence. You may have never sene these vintage ads that were...
  • Twitter unveils video advertising August 13, 2014

    San Francisco: Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform. The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability. "By using...