New Delhi: Will brand IPL take a hit after the new spot-fixing scandal? CNN-IBN takes a look at companies that are investing crores in the game.
If the fall in ratings was not bad enough, the spot-fixing scandal has put the most successful cricket brand in a fix. Till now, tight matches kept bringing advertisers to come on board with bigger budgets. Official broadcaster Max is expected to rake in over Rs 800 crore with ad revenue in this year's IPL. Brand and advertising experts say spot-fixing allegations will take away IPL's credibility at least for now.
Adman Prahlad Kakkar said, "It will affect these cricketers and the Rajasthan Royals definitely. But it depends on TRPs. Advertisers are mercenary, they don't care you win or lose as long as people are watching you. There is no moral position. If people watch they are going to advertise. But if people stop watching because of this scandal, advertising will drop. It's as simple as that."
Pepsi, the title sponsor of IPL 6, has made considerable investments. The beverage major has committed almost Rs 400 crore for five years in the IPL. Pepsi told CNN-IBN, "The matter is under investigation and we are confident that the BCCI and the IPL Governing Council will take appropriate action. We believe in the spirit of fair play in sports and will remain committed to the property."...
more
10:58 AM, May 17, 2013
New Delhi: The Supreme Court has issued notice to Centre and State governments on a plea seeking its direction to restrain them for spending public money on glorifying political leaders through advertisements on their birth and death anniversaries. A bench of justices CK Prasad and VG Gowda granted four weeks time to governments to file their response. The court passed the order on a plea of an NGO, Centre for...
06:37 PM, Apr 15, 2013
In the State Of The Nation survey on safety of women as part of CNN-IBN's Agenda for Change, the majority says that a woman who is raped is not only ruined for life but also that women should abide by a certain dress code in public. ...
11:59 PM, Jan 24, 2013
In the State Of The Nation survey on safety of women as part of CNN-IBN's Agenda for Change, the majority says that a woman who is raped is not only ruined for life but also that women should abide by a certain dress code in public. More than 70 per cent men as well as women think that their relatives will react in a supporting manner if he/she faces and...
10:08 PM, Jan 24, 2013
Consumer Affairs Minister KV Thomas on Saturday said the government will soon come out with a policy mechanism to curb the practice of misleading ads in print and TV media that distort competition and violate the basic rights of the consumers. Expressing concern over a large number of misleading advertisements especially on health oils and tonics coming in print and TV media, he said the government is very serious about...
01:22 PM, Jan 05, 2013
A new initiative in the field of advertising. And no it's not bill boards but on toilet paper in public restrooms. ...
09:11 AM, Aug 23, 2012
In a city such as Delhi, your air conditioners should be all-weather but not if you happen to be transferred to Cherrapunjee. You may not ...
01:51 PM, May 22, 2012
After 8 years of being the face of a popular cola drink, Akshay Kumar has been replaced by Telugu star Mahesh. ...
01:00 PM, Apr 18, 2012
Chandigarh: First it was 'kaka' and now it is 'peo-puttar' (father-son). The Election Commission (EC) on Sunday directed that the words 'peo-puttar' should not be used in advertisements and campaigning, in an incorrect manner, in the run-up to the Jan 30 assembly poll in Punjab. The direction followed a complaint by the Akali Dal to the EC against the Punjab Congress using the word 'peo-puttar' in its series of advertisements...
01:38 PM, Jan 23, 2012
London: A high-profile British entrepreneur has stopped advertising for new jobs because the people who fill his vacancies spend more time checking Facebook than serving customers. Richard Haddock runs a cattle farm near Dartmouth in Devon. He has diversified into running a farm shop and garden centre at Churston. He is one of Britain's most high-profile farmers who led protests in the 1990s, the Daily Express reports. The 54-year-old Haddock...
08:49 AM, Sep 26, 2011
New Delhi: The Ministry of Information and Broadcasting has written to the Advertising Standards Council of India (ASCI) to ensure that "overtly sexual" deodorant adverts are modified or taken off air within five days. Taking serious note of racy ads that portray women "as lustily hankering after men under influence of such deodorants," the ministry has said these adverts offend "good taste and decency" and appear "indecent, vulgar and suggestive"....
03:35 PM, May 28, 2011
New Delhi: Bollywood 'rockstar' Ranbir Kapoor, who will be seen giving batting tips to cricketer Virender Sehwag in a new TV commercial, actually taught him to dance during the shooting of the ad. Ranbir, who has showcased his dancing prowess in movies like Saawariya, Bachna Ae Haseeno and Anjaana Anjaani, has teamed up with the cricketer for Pepsi's cricket World Cup special commercial. "Thoda grace se hila... Kamar bhi hila…...
08:04 PM, Feb 17, 2011
Mumbai: Bollywood actor Imran Khan is quite a romantic at heart but, surprisingly, he chose to work on his first Valentine's Day after marriage, rather than pamper his wife Avantika Malik. And guess where was he? In the ladies' compartment of Mumbai's local train! The young heartthrob was busy shooting for a Coke commercial at the Goregaon station here Monday. He was supposed to enter the ladies' compartment -- much...
04:01 PM, Feb 16, 2011
New Delhi: The online advertising sector witnessed a turnaround in 2010, as increasing confidence in the medium, has made advertisers take digital media more seriously for display purposes, according to a study. Aimed at providing an insight into the user behaviour across advertising sectors, the Ozone Media Performance Users Study (OPUS) is an analysis of nearly a quarter of a million leads generated from campaigns that were run on the...
03:33 PM, Jan 06, 2011
Kolkata: Railway Minister Mamata Banerjee is embroiled in a fresh controversy after of a railway advertisement carried her photograph in a hizab offering namaz. The newspaper advertisements are about railway projects inaugurated in West Bengal and declare the ministry' so-called gifts on the occasion of Eid. Mamata has long established that she would go to any extent to woo the Muslim voters of West Bengal. But spending money from public...
11:20 AM, Sep 11, 2010
The funny acts of the alien-like white, egg-headed creatures with balloon bodies created a phenomenon in the Indian advertising industry. ...
04:23 PM, Jul 19, 2010
Bihar Chief Minister Nitish Kumar has taken a strong exception to the advertisements. ...
08:07 PM, Jun 12, 2010
Tata Motors paid fine of Rs 1,12,986 and removed hoardings, said BMC. ...
10:33 AM, Mar 26, 2009
Parties need not obtain permission from each of the state EC to air ads. ...
06:12 PM, Mar 23, 2009
