London: Facebook, the social network giant, is set to begin showing advertisements to users on mobile devices before its $5 billion initial public offering, the Financial Times reported on Monday. Facebook has already discussed proposals with unidentified advertising agencies for displaying what it calls "featured stories" in the news feed seen by users on the site in an effort to tap a new source of revenue, the newspaper cited several...
09:26 AM, Feb 06, 2012
New York: About a year ago, when it became clear that taking Facebook Inc public was a matter of when not if, Chief Operating Officer Sheryl Sandberg went out and poached Caroline Everson, then global advertising head at Microsoft Corp. Landing an executive with Everson's pedigree was a coup - prior to Microsoft, she was a top advertising executive at Viacom Inc's MTV Networks and at Walt Disney Co. The...
09:10 AM, Feb 06, 2012
Singapore:: Artivision Technologies Ltd, a Singapore firm that specializes in online video advertising, said on Sunday its technology may be incorporated into a software kit being developed by Intel Corp. Under a memorandum of understanding, Artivision unit ArtiMedia Pte Ltd will incorporate its front-end in-video advertising platform and back-end advertisement serving technology into an Intel software development kit (SDK) that uses the US semiconductor giant's "Wi-Fi Direct" technology. "A definitive...
08:31 AM, Feb 06, 2012
Bangalore: Apple Inc has appointed Adobe Systems Inc's Todd Teresi to head its iAd mobile-advertising business, Bloomberg said, citing three people with knowledge of the matter. Teresi, the former vice president of Adobe's media solutions group, was brought in to lead Apple's mobile advertising platform, that has lagged companies like Google in the mobile ad business as it only works on Apple devices and costs more, the report said. iAd,...
09:14 AM, Jan 05, 2012
New Delhi: The owner of an advertisement company and his friend an art director were arrested by police after they allegedly sexually harassed a 23-year-old fashion designer on the pretext of giving her an assignment. The duo called the victim, Nikita (name changed on request) at their flat where they allegedly locked her in a room and physically assaulted her. The incident has been reported from Safdarjung area of south...
11:38 AM, Dec 06, 2011
Washington: Google Inc on Friday won approval from US antitrust regulators to buy online advertising company Admeld Inc without any conditions, the Justice Department said. The deal, announced in June, was designed to give Google, the world's largest search engine, a bigger slice of the market for graphical display ads. "The division concluded that the transaction is not likely to substantially lessen competition in the sale of display advertising," the...
01:16 PM, Dec 03, 2011
San Francisco: Microsoft, Yahoo and AOL are joining forces in an online advertising attack on Google and Facebook. The alliance, announced Tuesday, is designed to sell some of the less-prized ad space that Microsoft Corp. Yahoo Inc. and AOL Inc. have had trouble filling on their own. Even as they share some resources, the three companies vowed to retain their independence and compete against each other with separate sales teams....
08:19 AM, Nov 09, 2011
San Francisco: Google believes it can make more money by placing some of its ads below its search results instead of alongside them. The reshuffling began appearing on Google's website on Wednesday. The shift won't preclude ads from still appearing in the right column next to the search results. Google found that certain ads generate more clicks when they appear at the bottom of the page. That's important to Google...
07:56 AM, Nov 04, 2011
New York: Rapper Snoop Dogg gave props on Twitter to an ad for the Toyota Sienna minivan. Actress Tori Spelling linked to a website for rental cars. And reality TV star Khloe Kardashian soliloquised about the brand of jeans that accentuates the famous Kardashian derriere. "Want to know how Old Navy makes your butt look scary good? Ask a Kardashian," the reality TV star wrote, or tweeted, on the social...
02:44 PM, Nov 03, 2011
Bangalore: Yahoo Inc will pay $270 million for Interclick inc as it tries to revive its ailing online advertising business, even as the search and advertising giant continues to scout for potential bidders. New York-based interclick buys bulk-advertising space from larger players and resells them to its clients. With the interclick buy, Yahoo will get a firmer foothold in the market for non-guaranteed inventory ads for its own properties as...
09:17 AM, Nov 02, 2011
New Delhi: With the number of Internet and phone users in India increasing rapidly, online medium is set to play a bigger role in advertising, enabling marketers to reach out to a bigger number of target customers. According to McKinsey & Company, at present, around 100 million users have access to mobile Internet in India. "As we move to 350 million plus from this 100 million at present, in the...
07:24 PM, Nov 01, 2011
New York: US companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games to concentrate on narrow, valuable groups of consumers, a new study shows. Investment group Veronis Suhler Stevenson (VSS), which conducts the annual study, forecasts that spending on so-called targeted media will rise by 7.1 per cent this year. By 2015, spending will have increased...
05:35 PM, Sep 29, 2011
San Francisco: Twitter is preparing to broaden the areas of its service where ads appear, but the company is in no hurry to undertake a hotly-anticipated initial public offering. "We want to be able to remain independent, grow the business the way we want to, and not be beholden to public markets until we feel like we want to be," Twitter Chief Executive Dick Costolo told reporters at a briefing...
12:23 PM, Sep 09, 2011
When Anna Hazare began his protest against the governments refusal to accept the Jan Lokpal Bill, phones across the country were inundated with SMSes gathering support for the next march or demonstration. SMS GupShup, a group messaging service, was responsible for sending several of these messages. GupShup groups like Anna, Jaibhim, newsb and JagoHaryana each with more than 50,000 members along with a bunch of smaller groups, sent out over...
11:43 AM, Sep 05, 2011
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