Advertising

  • Policy to allot advertisements to media will be introduced soon: Hemant Soren 3 days ago

    Jharkhand Chief Minister Hemant Soren on Saturday said a policy to allocate advertisements to all media houses will be introduced within a few days. "A policy for (allotting) advertisements to media houses will be implemented soon," Soren said adding, a draft policy in this connection has already been prepared. Presently, advertisements...
  • Facebook tests 'Buy' button to help advertisers boost sales July 18, 2014

    New York: Facebook is testing a "Buy" button in its latest effort to help businesses boost their sales through the world's biggest online social network. The company said in a statement Thursday that the button will let people buy products directly from businesses without leaving Facebook. A "Buy" button appears at...
  • Facebook buys video ad company LiveRail July 3, 2014

    San Francisco: Facebook is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business. Facebook did not disclose a price for the San Francisco-based company, which was founded in 2007 and has offices in several countries. LiveRail's technology automatically...
  • Facebook testing 'missed call' ads in India July 2, 2014

    San Francisco: Facebook wants its users in India to hang up on advertisers. The Internet social networking company is testing a new type of ad in the country that allows mobile phone users to click a button that calls a brand advertiser, immediately hangs up and then receives a return call. The...
  • In a new ad Apple presents the iPhone 5S as the ultimate parenting gadget June 30, 2014

    Becoming a parent is one of the most exhilarating and overwhelming experiences in a person's life and modern day gadgets aim to further enhance the experience. In its latest television advertisement, Apple presents the iPhone 5S as a credible parenting tool. The video showcases the different ways in which parents...
  • 'Good. I need pure vegetarian air now': Indian appliance maker Prestige's ad campaign launching 'pure vegetarian water' hilariously backfires on Twitter June 25, 2014

    Do you pride yourself on being a pure vegetarian? You are not doing it right if you aren't drinking 'pure vegetarian water.' An Indian home appliance company's ad blitz introducing a water purifier that dispenses vegetarian water has predictably amused many on social media - all asking the same thing...
  • All about Facebook's targeted ads and how you can opt out June 20, 2014

    New York: If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook - your profile information, status updates, likes and interests. That's changing. The company says it will soon give advertisers more options to tailor ads to what you do outside Facebook....
  • Facebook gives users control over the ads served to them June 13, 2014

    San Francisco: Facebook said on Thursday it would begin allowing users more information about the ads delivered to them, and to block marketing messages they don't want to see. In a blog post, Facebook said its users "tell us they want more control over the ads they see" and that the...
  • Twitter acquires Namo Media June 6, 2014

    San Francisco: Twitter said on Wednesday it will acquire Namo Media, a technology firm specialising in "native advertising" for mobile devices. Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased...
  • How big brands are unwittingly funding online piracy June 5, 2014

    Los Angeles: Movie and music piracy thrives online in part because crafty website operators receive advertising dollars from major companies like Comcast, Ford and McDonald's. That's the conclusion of several recent reports that shed light on Internet piracy's funding sources. Content thieves attract visitors with the promise of free downloads and streams...
  • Google to put advertisements on refrigerators, car dashboards, watches? May 23, 2014

    Washington: You may soon see advertisements on your refrigerators, car dashboards, thermostats, glasses and even watches - courtesy Google. According to a letter filed with the Securities and Exchange Commission (SEC) in December and disclosed on Tuesday, the search giant may serve ads on a different set of "mobile" devices, including...
  • Modi in, ads hailing Gandhi family martyrdom vanish from newspapers May 21, 2014

    New Delhi: The first sign of the Congress losing all influence over the government matters can be seen or noticed in today's newspapers across India. Today is the 23rd death anniversary of former Prime Minister Rajiv Gandhi, who was assassinated by the LTTE on May 21, 1991. Except a small...
  • Facebook unveils 'Audience Network', its long-awaited mobile advertising network May 1, 2014

    Facebook took the wraps off its long-awaited mobile advertising network, called "Audience Network," a product that enables Facebook to sell ads in mobile applications besides its own. For example, Coca Cola can show ads on a mobile game that a Facebook user has downloaded on his or her phone. The service...
  • Omar hits out at Idea pashmina shawls ad, says it's misleading April 21, 2014

    New Delhi: Jammu and Kashmir Chief Minister Omar Abdullah has accused Idea Cellular of fooling people through its 'no fooling' advertisement. Pointing out an ad on a Kahmiri handicraft salesman, Omar has said that the ad is misleading as the pashmina shawls are not supposed to pass a ring test...
  • Individuals cannot give advertisements against party, candidates: EC April 15, 2014

    A person not associated with a political party or not contesting elections is barred from giving advertisements on TV and radio against any party as it would indirectly benefit its political rivals. The Election Commission on Tuesday cited its 2004 order saying that advertisements by a person other than a political...
  • Google updates terms of service to clarify that Gmail emails are scanned to serve ads April 15, 2014

    Google updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analysed by software to create targeted ads. The revisions more explicitly spell out the manner in which Google software scans users' emails, both when messages are stored on Google's servers and when they...
  • No political advertisement on government buildings: EC April 13, 2014

    Chandigarh: The Election Commission has decided that no advertisement of political nature shall be allowed on any building or space owned by the government or public sector bodies even if the space has been rented out to private contractors. The communique has been received in response to a complaint forwarded to...
  • US Internet ad revenue surpasses broadcast TV for the first time April 11, 2014

    New York: For the first time, US Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads. That's according to a report from the Interactive Advertising Bureau, which said Thursday that Internet advertising revenue rose 17 per cent to a record $42.8...
  • Cost of BJP's advertisements more than Jharkand budget, alleges Hemant Soren April 9, 2014

    Jharkhand Chief Minister and JMM leader Hemant Soren on Tuesday claimed that the amount spent by BJP on media advertisements was more than that of the state's annual budget. "The BJP has spent over Rs 25,000 crore on its media advertisement while Jharkhand's annual budget is around Rs 15,000 crore," Soren...
  • PM race reaches Delhi Metro as Rahul, Modi posters vie for attention April 4, 2014

    New Delhi: The Congress has also joined the advertisement war with the BJP on Delhi Metro. A week after the BJP launched its election war by putting up 3400 posters of its prime ministerial candidate Narendra Modi inside the train coaches, the Congress has also put up over 1000 posters...
  • Congress fumes over Gujarat government's advertisement April 3, 2014

    Gujarat Pradesh Congress Committee (GPCC) president Arjun Modhwadia on Thursday slammed the state government for its advertisement on revised rates of premium on agricultural insurance to be paid by farmers, terming it "misleading" and "anti farmer". "As per the advertisement published in newspapers today, there is an unusual increase in the...
  • LS polls: BJP puts up 3,400 posters in Delhi Metro, Congress trails April 1, 2014

    New Delhi: For the first time, the Delhi Metro has become an advertising ground for the political parties with BJP racing ahead of its rivals, including Congress, by putting 3,400 posters inside the train coaches so far. While BJP has already put up the posters carrying its Prime Ministerial candidate...
  • Dhoni pays Rs 20 crore income tax in 2013-14 March 28, 2014

    Team India captain Mahendra Singh Dhoni has paid Rs 20 crore income tax in 2013-14 to retain his pole position as the highest individual tax payer in the Bihar and Jharkhand region, a senior Income Tax official said on Friday. Dhoni has paid an income tax worth Rs 20 crore in...
  • Twitter to launch app-install ads: Report March 28, 2014

    Bangalore: Twitter plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter. The format will lead users to the advertiser's page in a mobile app store where they can download the software,...
  • Facebook rolls out video ads, will review video spots for creative quality March 14, 2014

    San Francisco: Facebook will allow more marketers to run video advertisements on its website, provided the world's No.1 social network deem them to be of high-enough quality. Facebook and social media rivals like Twitter are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid...
  • SC refuses to hear PIL against government ads March 3, 2014

    New Delhi: The Supreme Court on Monday refused to entertain a PIL for framing guidelines to regulate advertisements given by the government to project its achievements, saying that election is round the corner and the timing is not appropriate to hear such a plea. A bench headed by Chief Justice P...
  • DAVP asks for withdrawal of 'Bharat Nirman' advertisements by Monday March 1, 2014

    New Delhi: The Directorate of Advertising and Visual Publicity (DAVP) asked for the withdrawal of 'Bharat Nirman' advertisements from Monday. The advertisements showcase the work done by the UPA government in the last 10 years. Ahead of the Lok Sabha elections, these advertisements assume huge significance and are a means to...
  • Watch: SOS Mayday conducted a social experiment to see if strangers would help a boy shivering in the cold at a bus stop in Norway February 22, 2014

    Would you give your jacket, gloves, scarf or anything warm to protect a random child from shivering in the cold? That's the theme of SOS Mayday's recent ad campaign. The viral ad, which has been viewed more than eight million times, features an 11-year-old boy sitting on a bus stop...
  • Mozilla to start selling ads on Firefox browser February 13, 2014

    San Francisco: Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market. The company said in a blog posting on Tuesday that it has reached out to potential corporate sponsors about its fledgling "Directory Tiles"...
  • TWTW: Cyrus takes on Congress over its ad commercials ahead of polls February 9, 2014

    In this week's 'The Week That Wasn't', Cyrus Broacha takes a jibe at the Congress over the slew of advertisements the party has released ahead of Lok Sabha elections. ...