New Delhi: A new superhero Balgam Bhai is now in town to spread awareness on tuberculosis. Much like Superman and Spiderman, he's got a message, which is perhaps most relevant for the 21st century India.
Launched in five different languages, the new tagline of a campaign to promote testing for tuberculosis in India says, "Do hafte ho gaye kya?"
Radharani Mitra, the National Creative Director of the BBC World Service Trust, said, "Research has shown that people do not get tested enough for TB and so we identified that need and created a character called Balgam Bhai, who would go around asking people to go to the nearest DMC that's the TB testing centre."
The BBC World Service Trust partnered with the NGO 'The Union' to create awareness about a disease that causes 1,000 deaths in India everyday. Those casualties are despite the government's widely run DOTS program. The new campaign comes on the heels of a deadly new drug resistant strain of tuberculosis, detected in Mumbai....more
10:03 AM, Feb 20, 2012