London: Penguin is set to launch a social network for teenaged bookworms called Spinebreakers, to keep them interested in reading.
Penguin views Spinebreakers, the social network, as a crucial part of future-proofing the book industry.
Spinebreakers, as a content website, already exists but does not have any tools which allow its users to communicate and interact about their shared pastime. Instead, it is a site where teenagers write about books and authors.
Anna Rafferty, managing director of Penguin Digital, who founded the site three years ago, told The Telegraph: "I set up the site as I felt there were fewer and fewer places talking about books in a way which appealed to teenagers."...more
04:42 PM, Oct 27, 2010