South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.
The ad debacle is the latest to hit the carmaker, the world's fifth largest by sales when combined with its Kia Motors affiliate, after it exaggerated fuel performance figures in the United States, and announced a large-scale vehicle recall this month.
The South Korean company scrambled to limit the damage from the advertisement, which was pulled.
It was made by the European unit of Innocean Worldwide Corp, an in-house advertising firm that is 40 percent owned by Chung Sung-yi, a daughter of Hyundai Motor Group chairman Chung Mong-koo....
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10:39 AM, Apr 27, 2013
Coral reefs across the world are at risk if the carbon emissions are not reduced, says a study. The study published in Nature Climate Change researchers used the latest emissions scenarios and climate models to show how varying levels of carbon emissions are likely to result in more frequent and severe coral bleaching events. ...
01:54 PM, Feb 26, 2013
New Delhi: Friday is the last day of the Earth Summit at Rio and 191 member nations of the United Nations are expected to endorse the final draft proposal that lays down new mechanisms for eventual funding and technology transfer for sustainable development. On Thursday, Prime Minister Manmohan Singh criticised the industrialised world for not doing enough to fund efforts to cut carbon emissions. Manmohan also made a strong plea...
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APEC countries are not ready to make commitments to reduce emissions. ...
06:27 PM, Nov 17, 2009
It was the last chance for the world leaders for a consensus. ...
04:53 PM, Nov 09, 2009
India denies its signing the MEF declaration changes its position. ...
05:05 PM, Jul 17, 2009
Ahmedabad: Australian all-rounder Shane Watson said on Saturday he had big shoes to fill but vowed to do his best to get his team off to flying starts in their quest for a fourth successive World Cup. Watson, who opens the innings for the defending champions, excelled in the limited time he had at the crease at the 2007 World Cup, when big-hitting pair Matthew Hayden and Adam Gilchrist opened...
02:33 AM, Dec 19, 2007
