ENDORSEMENTS

  • Storyboard: What brand SRK means September 20, 2014

    On Storyboard this week, Bollywood actor Shahrukh Khan talks about the role endorsements have played in his stardom. ...
  • Shah Rukh Khan enjoys working hard as over 20 brands depend on him September 19, 2014

    Bollywood actor Shah Rukh Khan said he enjoyed working hard as more than 20 brands depend on him to deliver. He said, "I was one of the first ones to start endorsements at this level. There was a time when actors looked down upon advertising. ...
  • Top tweets: Amitabh Bachchan, once Pepsi's brand ambassador, decides not to endorse it anymore February 4, 2014

    New Delhi: Recently, Bollywood megastar Amitabh Bachchan criticised soft drink manufacturer Pepsi, and compared it to poison at an IIMA event. He said, "I used to endorse Pepsi earlier but once I went to open a girls school in Jaipur and in one such gathering similar to this one, one...
  • Google+ users attempt to beat Google at its own game with Eric Schmidt profile pics October 15, 2013

    New Delhi: After Google announced its plans to launch new productendorsement ads incorporating photos, comments and names of its users, Google+ users adopted a unique approach to protest the move. A few users changed their Google+ profile pictures to images of Google's executive chairman, Eric Schmidt, reports Huffington Post. It...
  • Google will show your names, photos, comments in ads from November 11 October 12, 2013

    San Francisco: Google Inc plans to launch new productendorsement ads incorporating photos, comments and names of its users, in a move to match the "social" ads pioneered by rival Facebook Inc that is raising some privacy concerns. The changes, which Google announced in a revised terms of service policy on Friday,...
  • Sachin Tendulkar's retirement not to impact endorsement deals October 10, 2013

    New Delhi: Paying tribute to Sachin Tendulkar, who has decided to hang up his boots after playing his 200th Test against the West Indies next month, brands endorsed by him are standing by him saying the cricketer's retirement will not affect their endorsement deals. Adidas, Coca Cola, Future Group, Toshiba, Aviva...
  • Virat Kohli beats Dhoni, Tendulkar with deals worth Rs 17 crore a year September 27, 2013

    New Delhi: Virat Kohli is cashing in on his good form and consistency with endorsements deals that have left behind even the likes of his skipper Mahendra Singh Dhoni and batting legend Sachin Tendulkar, the Times of India reported. Topping the list of Team India's wannabe skipper's cashrich deals is a...
  • Salman Khan: I endorse products that I use February 4, 2013

    Mumbai: Superstar Salman Khan, who has been given the first ever Brand Endorser of the Year Award instituted by International Advertising Association, said he promotes only those products which he used. "I endorse only those products that I use," Salman said at an IAA Leadership Awards function here late last evening....
  • MS Dhoni: Past perfect, future tense? February 2, 2013

    Forbes India Celebrity 100 No. 3 Watch any TV channel for an hour, at most, and you're sure to see at least a couple of suave cricketers in custommade suits, hair styled, seasoned models with an attitude to matchnothing like their sweaty, muddy facades on the fieldtelling you why they prefer...
  • Saina Nehwal signs Rs 40cr deal with Rhiti Sports September 19, 2012

    New Delhi: Badminton ace Saina Nehwal has become India's top earning woman athlete, signing a threeyear, Rs 40 crore, contract with the sports management firm Rhiti Sports. "I'm happy and looking forward to start a working relationship with Rhiti. With Rhiti's background and credibility, they know how to balance things and...
  • Regional stars stealing the limelight with brand endorsements April 18, 2012

    After 8 years of being the face of a popular cola drink, Akshay Kumar has been replaced by Telugu star Mahesh. ...
  • R Madhvan praises superstar Rajnikant April 18, 2011

    Actor R Madhavan was in the capital to endorse a leading jewelery brand. ...
  • A bitchy actress says... February 15, 2011

    Mumbai: BTown is buzzing that Sonakshi Sinha is the new face of a soap campaign earlier endorsed by Katrina Kaif. But the fact is that Kat stopped endorsing that ad two years ago. So there was no question of Sonakshi replacing anyone! Katrina says, I am with one of the...
  • "Freida Pinto has not replaced Ash" January 10, 2011

    Reports of Frieda replacing Aishwarya Rai as the ambassador. came up after the she featured in the company's new television commercial. "We are shocked and surprised to read in some sections of the media/press about Ms. Aishwarya Rai Bachchan being replaced as the face of L'Oreal Paris," said an official statement...
  • Celebrity endorsed health tips trashed December 29, 2010

    London: Science campaigners laid bare some of the most dubious celebrityendorsed health tips on Wednesday, rubbishing ideas such as reabsorbing sperm and wearing silicone bracelets to boost energy. In an annual list of what it sees as the year's worst abuses against science, the Sense About Science (SAS) campaign group...
  • Aamir Khan turns barber October 16, 2010

    New Delhi: After playing a milkman, Bollywood actor Aamir Khan will be seen donning the garb of a barber and a shopkeeper for the new TV commercials. Aamir, who is the brand ambassador of TataSky, plays a barber and a shopkeeper in two different television commercials of the DTH service. In both...
  • 'I have a 50 second film with Gauri' August 27, 2010

    Shah Rukh Khan talks about his role in Ra.One and his 50 second film with Gauri ...
  • I'm quite old for movies: Gauri Khan August 26, 2010

    Mumbai: Bollywood superstar Shah Rukh Khan's wife Gauri, who is said to be the most stylish and glamorous celebrity spouse, feels she is too old to foray into films. "I am quite old now. Had I been young, I would have done one," Gauri told Shah Rukh when he asked her...
  • Chittrangada thanks mother for impeccable beauty September 8, 2009

    Mumbai: She may not be an A lister as far as Bollywood is concerned but it's still raining brand endorsements for actress Chitranganda Singh who made a comeback with Sorry Bhai last year. Sunday afternoon saw the dusky beauty smiling from ear to ear at the launch of a cosmetic...
  • Cyrus, TV's funny man is the new star in Btown May 27, 2009

    Television's funny man is the new star in Btown. After the release of his film 99, Cyrus Broacha has turned brand endorser too. A fast food chain brought in Cyrus and his kids to publicise their brand new offer. ...
  • Pics: The fresh faces that sell May 12, 2009

    With no new releases in the theatres, the action has shifted to the endorsement world. Brands are going all out to sign up Bollywood stars to promote everything from chewing gums to moisturisers. Interestingly it's not the same old faces we are used to seeing. A cola brand has dropped...
  • Watch: Sonam Kapoor endorses her first brand May 12, 2009

    Sonam says she doesn't like to be compared with Aishwarya. ...
  • Deepika Padukone to endorse chewing gum March 17, 2009

    New Delhi: Rising Bollywood star Deepika Padukone has added another name to her overflowing kitty of endorsements with Wrigley's chewing gum signing her as its new brand ambassador. The modelturnedactress, who starred in Pepsi's 'Youngistan' campaign with Bachna Ae Haseeno costar Ranbir Kapoor, also endorses Tissot watches and Fiama Di Wills...
  • Instant stardom on world stage, the Freida Pinto way March 2, 2009

    Mumbai: She's been catapulted straight to Hollywood. Freida Pinto, the poised, smiling beauty that Oscar winner Slumdog Millionaire has thrown up on the global stage, has done what few Indian actors have managed to do before her. From Om Puri to Naseeruddin Shah, Irrfan Khan to Ayesha Dharkar everyone...
  • Hot brands drop four top heroines! February 21, 2009

    A string of flops, or a few bad career choices are causing more harm than you can imagine. Add to that the 'age factor' and you have a host of Bollywood divas who are losing out on plum endorsement deals which keeps them going on lean days and pays for...
  • It's a birdie! Golfers mint money despite recession February 12, 2009

    New Delhi: Golfers Shiv Kapur and Jeev Milkha Singh happily posed for the shutterbugs one stood beside his brand new BMW and the other as the latest brand ambassador for a luxury watchmaker. In these times of global recession, the two present the refreshing face of Indian golf, standing...
  • Priyanka Chopra queen of endorsements in 2008 February 10, 2009

    New Delhi: Priyanka Chopra, who gave two big hits last year Fashion and Dostana, is one of the most sought after actresses for brand endorsements, according to a survey. A study by media monitoring company Adex India revealed that Priyanka is the queen of endorsements and is ranked second on...
  • No takers for brand Sania despite Oz Open win February 10, 2009

    New Delhi: In good times a grand slam win would have been worth its weight in gold on the endorsement circuit, but these days the economic slowdown has taken its toll and tennis player Sania Mirza isn't pulling in the sponsors despite her Australian Open title. It is not my job...
  • Sameera to endorse a jewellery brand August 28, 2008

    Mumbai: After Bipasha Basu and Katrina Kaif now Sameera Reddy will endorse a brand of jewellery. It is the launch of yet another brand of jewellery and it is again a Bollywood heroine who is going to be the face of the brand. Not that Sameera is a big fan...
  • Shilpa oscillates between spirits and spirituality July 24, 2008

    Shilpa Shetty might not have her hands full with films but endorsements sure seem to be keeping the star busy. During her endorsement spree over the last two days Ms Shetty proved to be full of contradictions while oscillating between spirits and spirituality. Don't believe us? Sample this. ...