New Delhi: "Khushboodaar, jhaagwala Chamko. Istemal kijiye baar baar lagatar Chamko". Who can forget the popular Chamko scene from the 1981 cult film 'Chashme Buddoor' where a simple salesgirl Neha (Deepti Naval) steps into a bacherlor's pad and gives Siddharth (Farooque Sheikh) a demonstration of the new detergent powder. Such is the popularity of the 'Ms Chamko' scene that it has more or less become the reference point for Sai Paranjype's 1981 film.
Bringing out the marketing strategy of the 1980s when door-to-door sales worked for the companies, 'Chashme Buddoor' very subtly brings out the endorsement culture and talks about the popular brands of that time. From cigarettes to bikes to apparels, the film doesn't shy away from screaming aloud the brands in most of its scenes. Here are a few brands that will not escape your eyes in the cult 'Chashme Buddoor'.
Gold cigarette: The film begins with the three friends listening to a Mehdi Hassan record and puffing Gold cigarette. Touted as the cheap cigarette brand that college students can afford, Gold is put forth as the readily available and popular brand of that time. Omi (Rakesh Bedi) and Jomo (Ravi Baswani) often visit Lallan miyaan's (Saeed Jaffrey) shop to buy 'hamara' packet. While Gold is touted as the popular cigarette brand, Dunhill on the other hand is the luxury brand which only rich can afford. Siddharth (Farooque Sheikh) tells his friends, "Naukri lagne do fir tum dono ko Dunhill pilaunga". (Let me get a job
10:22 AM, Apr 06, 2013
To promote the film, as well as for its world premiere, the lead characters of the Hindi flick 'Chashme Baddoor', Taapsee and Siddharth will be flying to Dubai. The film, directed by David Dhawan, is a reinterpretation of the 'Chashme Buddoor' (Hindi), released in 1981. This movie is Taapsee's debut in Bollywood, and she both excited and nervous about the movie. The film has Ali Zafar and Divyendu Sharma in...
01:09 PM, Apr 05, 2013
Restoring classics is like "restoring heritage", says seasoned actor Farooque Shiekh, who rues that many good films perished. ...
12:44 PM, Apr 01, 2013
Veteran actress Deepti Naval, who is all set to release the digitally restored version of the original 'Chashme Buddoor', has never felt that the film faded away from the viewers' mind. ...
10:12 AM, Mar 30, 2013
David Dhawan, who churned out a string of hits with Govinda, says his bonding with the actor was the best and he missed him while shooting for 'Chashme Baddoor' remake. ...
06:09 PM, Mar 17, 2013
More than three decades after it was first released, Sai Paranjpe's cult classic 'Chashme Buddoor' will woo Indian audiences again on April 5, 2013, the same day its modern-day remake opens in cinemas. ...
04:53 PM, Mar 08, 2013
Farooque will be seen next in 'Club 60'. The film is a sneak-peek into the lives of a bunch of people aged 60. ...
11:28 AM, Jan 30, 2013
Avinash Kumar Singh, director of the upcoming film 'Listen Amaya', says he and his wife wrote the film for Farooque Sheikh and Deepti Naval. "As writers when we write a script, we have this idea that we are writing for so and so person. When we wrote it into a feature film, we wrote it for Farooque Sheikh and Deepti mam, and we knew we wanted people of that calibre,...
10:55 AM, Jan 22, 2013
Deepti and Farooque have worked together in films like 'Chashme Buddoor', 'Saath Saath' and 'Katha'. ...
12:45 PM, Jan 16, 2013
New Delhi: Its the 100th year of Indian cinema, and Delhi celebrated the undying spirit of the film industry in its own way. The PHD Chamber of Commerce in association with the Directorate of Film Festivals (DFF), Ministry of Information and Broadcasting, Government of India, organised a one day film festival which was attended by film personalities such as Sharmila Tagore, Shyam Benegal, Farooque Sheikh and Sanjay Suri. Delhi has...
08:09 PM, Aug 26, 2012
Mumbai: Multilingual actor Siddharth, who plays one of the leading men in David Dhawan's remake of 1981 classic Chashme Buddoor, says the movie cannot be compared with the original. "I'd never dare to compare David's and Sai Paranjpye's Chashme Buddoor. I didn't think of Sai's film even once. There's no connection between the two. It has been a very liberating experience for me," said Siddharth, who made an impact with...
12:37 PM, Jul 27, 2012
Farooque Sheikh will be seen on the silver screen after a long time. ...
11:14 AM, Sep 02, 2008
Veteran actor Farooque Sheikh's return to the big screen has got everybody interested. ...
07:00 PM, Aug 28, 2008
