New York: Apple Inc unveiled a new digital textbook service called iBooks 2 on Thursday, aiming to revitalise the US education market and quicken the adoption of its market-leading iPad in that sector.
The consumer electronics giant has been working on digital textbooks with publishers Pearson PLC, McGraw-Hill and Houghton Mifflin Harcourt, a trio responsible for 90 per cent of textbooks sold in the United States.
The move pits the makers of the iPod and iPhone against Amazon.com Inc and other content and device makers that have made inroads into the estimated $8 billion market with their electronic textbook offerings.
At an event at New York's Guggenheim Museum, Apple marketing chief Phil Schiller introduced tools to craft digital textbooks and demonstrated how authors and even teachers can create books for students....more
12:35 AM, Jan 20, 2012