IPL TITLE RIGHTS

  • Pepsi wins Rs 396.8 cr bid for IPL title rights November 21, 2012

    New Delhi: From its sixth season onwards, the Indian Premier League will be called the Pepsi Indian Premier League, after the soft drink giants won the title rights for a period of five years at a staggering Rs 396.8 crore. DLF snapped its ties with the cashrich league last year after...