Item numbers are important, says singer Mamta Sharma Mumbai: The trend of adding "item songs" in Hindi films to spice up things and attract eyeballs continues to find favour in Bollywood, and playback singer Mamta Sharma remains in demand for this genre.

Filmmakers Tigmanshu Dhulia, Abhinav Kashyap and Indra Kumar will be having item numbers in their upcoming movies 'Bullet Raja', 'Besharam', 'Grand Masti' respectively.

Dhulia's 'Bullet Raja', starring Saif Ali Khan and Sonakshi Sinha, deals with the underworld and is set against the backdrop of Uttar Pradesh-based mafia.

The film, set for September 6 release, is going to have an item or promotional song....more    
11:05 AM, Apr 29, 2013

Masses love item numbers: Yana Gupta
by IANS
Though item songs are on a constant rise in Bollywood despite being under the scanner, Czechoslovakian born Yana Gupta, who sizzled on the big screen in the song 'Babuji zaraa dheere chalo', finds nothing wrong with them as "masses love it". ...  
05:58 PM, Mar 17, 2013

Popularity of item songs shows their acceptance: Anushka Actress Anushka Sharma believes that Bollywood item songs should not be blamed for depicting vulgarity on screen as such songs are part of entertainment. ...  
04:31 PM, Mar 16, 2013

I'll continue to sing and dance in movies: Kareena Reacting to the Censor Board's stance that item numbers in films will be examined on a case-to-case basis, actress Kareena Kapoor has said this will not stop her from doing such songs. ...  
02:25 PM, Mar 12, 2013

CBFC: No move to give 'A' certificate to all item songs The Censor Board's clarification comes in the wake of raging debate about 'obscenity' in item numbers. ...  
01:20 PM, Mar 10, 2013

Ban on item songs is very necessary: Nawazuddin
by IANS
Siddiqui and Prashant Narayanan support CBFC's decision to be more stringent about item songs which go on TV. ...  
06:22 PM, Feb 11, 2013

Filmmakers should stop treating women as sex objects just like we should: Mayank Shekhar Is it time for cinema to introspect on how it portrays women? Film critic Mayank Shekhar shared his perspective in an interaction with IBNLive readers. ...  
02:39 PM, Jan 12, 2013

Veena Malik's item song 'Channo' in 'Gali Gali Chor Hai' didn't go down too well with the audiences. Kareena Kapoor's mujra number 'Dil Mera Muft Ka' from 'Agent Vinod' failed to grab eyeballs. Vidya Balan's lavani song 'Mala Jau De' came under the radar for not being enough raunchy.
02:40 PM, Dec 10, 2012

Shootout at Wadala: Priyanka not doing item song
by IANS
Mumbai: Actress Priyanka Chopra has brushed aside rumours that she will feature in an item number in Ekta Kapoor's 'Shootout at Wadala'. "No, till now I am not doing any song in any other film except for my films," the 30-year-old said here at the People's Choice awards. Priyanka is working for Ekta's 'Milan Talkies', and she is excited about working with the producer. "This ('Milan Talkies') is my first...  
01:52 PM, Oct 29, 2012

Playlist: Bollywood's 10 best party songs of 2012 New Delhi: Item songs have become an essential ingredient of Hindi films. The filmmakers are actually creating space for item numbers in their stories, and most of the time it works. Sometimes, the basic premise of the film doesn't allow an item songs. Party songs pave way for a modified version of item songs in such situations. The trend of party song is not new in Bollywood. Since 'Teesri Manzil'...  
01:03 PM, Aug 30, 2012

 Ranbir pays tribute to Rishi Kapoor in a special song Ranbir Kapoor shot an interesting video with a gang of kids in UTV Spot Boy's Chiller Party and reveals that his look in the song was inspired by his father Rishi Kapoor. Apparently, Ranbir has been in love with his father's film Amar Akbar Anthony since he was a kid. The film showcased Rishi Kapoor in the character of Akbar that featured him in an extremely different look. This tapori...  
04:29 PM, May 05, 2011

 Item numbers spicing up small screen too!
by IANS
New Delhi: Racy songs and sizzling moves like in "Sheila Ki Jawani" are no longer limited to Bollywood, discos and weddings. The small screen too is cashing in on their popularity with TV actresses grooving to item numbers in pre-wedding or party sequences in soaps. Popular item numbers are being interspersed with the story to jazz up the proceedings in Zee TV's "Ram Milayee Jodi", "Mera Naam Karegi Roshan" and...  
10:38 AM, Jan 09, 2011