IBM, Infy most preferred employers for graduates

IBM, Infy most preferred employers for graduates New Delhi: Technology major IBM and software exporter Infosys have emerged as the most preferred employers for engineering and non-engineering graduates, respectively, says a survey. "IBM and Infosys have emerged as the most preferred employers by both engineering (BE/BTech) as well as non engineering graduate (BSc/BBA, BA, BCA) students," said the survey conducted by job portal Firstnaukri.com, focused on entry level hiring. According to the portal, both the companies are...
05:15 PM, Apr 24, 2012

Kay Kay Menon: Marketing cannot make a star

Kay Kay Menon: Marketing cannot make a star Mumbai: Actor Kay Kay says the current obsession of filmmakers with marketing is "very funny, but very sad also". "You are only interested in marketing. You are not making cinema but gathering star surnames, making a project and that we'll think about the story and other things later," he told reporters on the sidline of an event. He feels filmmakers' dependency on item numbers is unfair. "They (filmmakers) proudly say...
03:41 PM, Mar 27, 2012

Kerala coir industry gets Rs 100 cr boost at expo

Kerala coir industry gets Rs 100 cr boost at expo Alleppey: The age-old coir industry of Kerala got a major boost on Saturday with business deals worth crores being signed at the second edition of the Coir Kerala International Marketing Exhibition, held in Allapuzha - the Venice of the East. The representatives of Kerala's coir industry say that valued added products like coir pith and coco lawn will bring in nearly Rs 10 billion after exports. Adoor Prakash, Kerala's Coir...
10:09 AM, Feb 11, 2012

Nokia fined for spam texts in Australia

Nokia fined for spam texts in Australia Helsinki: Australian regulators fined Nokia, the world's largest cellphone maker by volume, for spamming customers and demanded the Finnish firm change its text message (SMS) marketing. The Australian Communications and Media Authority found that some of the texts Nokia sends to clients as tips to get more out of their phones promote Nokia without offering an "unsubscribe" option as required by local law. The regulator said in a statement Nokia...
03:23 PM, Jan 24, 2012

Mamata govt perpetrates misrule in WB: Karat

Mamata govt perpetrates misrule in WB: Karat Kolkata: Expressing concern over recurring suicide of farmers in West Bengal, CPI(M) General Secretary Prakash Karat said on Friday these were pointer to the "misrule" of the Trinamool Congress-led government in the state. "The TC-led government in West Bengal has perpetrated misrule and our party's central committee has expressed serious concern over farmers' suicide which rose to 24," Karat told reporters at the end of the party's 4-day central committee...
07:03 PM, Jan 20, 2012

Shirish Kunder to adopt Aamir's marketing fundas

Shirish Kunder to adopt Aamir's marketing fundas Mumbai: Though his directorial debut 'Jaan-E-Mann' bombed at the box office, director Shirish Kunder, who is working on his forthcoming 3D adventure film 'Joker', remains unfazed and says he will not hard sell his movie but will instead employ marketing fundas used by Aamir Khan. 'Joker' is a fantasy-adventure film made in 3D format in Hindi, starring Akshay Kumar, Sonakshi Sinha, Shreyas Talpade and Minnisha Lamba in pivotal roles. "I...
01:44 PM, Dec 22, 2011

Nokia's marketing blitz to push Lumia phones

Nokia's marketing blitz to push Lumia phones Mumbai: Finnish handset giant Nokia today launched an advertising and marketing blitz to push sales of its Windows operating system-based Nokia Lumia smartphones. "This will be the biggest advertising and marketing blitz that Nokia India has launched for any product so far. Its called Amazing Everyday, and very soon you will see Jet Airways aircraft painted and branded with Nokia Lumia colours. "We will also do the same with cars,...
11:40 AM, Dec 14, 2011

'Mobile marketing will grow 10-fold in India'

'Mobile marketing will grow 10-fold in India' New Delhi: India's mobile marketing space, which some analysts estimate at Rs 600 million ($11 million), will grow 10-fold in the next five years, says the Finnish pioneer of the concept. "Mobile marketing has started to grow rapidly in India as the brands see the opportunities beyond just internet options. My estimation is the marketplace in mobile marketing in India will grow 10-fold within the next five years," Antti Ohrling,...
04:21 PM, Dec 13, 2011

Heineken links with Facebook in digital drive

Heineken links with Facebook in digital drive London: Brewing giant Heineken is linking with social networking website Facebook to boost its global digital marketing, with the first fruits of the partnership being an online campaign aimed at making responsible drinking cool. The Amsterdam-based brewer, which claims it is the No 1 alcoholic drinks group on Facebook with over 4.6 million global fans, announced a partnership on Wednesday which will see Facebook advising it on using the world's...
09:44 AM, Dec 08, 2011
CJ Report on black-marketing of LPG cylinders

CJ Report on black-marketing of LPG cylinders

CJ Samar Gupta reports from Alwar on the misuse of domestic LPG cylinders in the city, that leads to black-marketing. ...
12:13 AM, Dec 04, 2011

Omar comes out in support of FDI in retail

Omar comes out in support of FDI in retail Jammu: Jammu and Kashmir Chief Minister Omar Abdullah has come out in open support of Foreign Direct Investment in retail and tried to allay fears on this count by recalling his days in the NDA government. "I remember the same 'Indian Business will Die' when we rolled Quantitative Restrictions on Imports back under WTO commitments during NDA," he posted on micro blogging site Twitter on Monday. In another tweet, he...
05:49 PM, Nov 28, 2011

Rajasthan: Marketing firm hit by Rs 300 cr scam

Rajasthan: Marketing firm hit by Rs 300 cr scam New Delhi: Two directors of a marketing company, Gold Sukh, have been arrested in Rajasthan. They are alleged to have duped investors in a Rs 300 crore scam, which according to the police is spread across nine states. Directors Jagdish Sharma and Rameshwar Prasad are alleged to have promised investors over 27 times return on their deposit to buy gold. Hundreds of agitated investors protested outside outside the Gold Sukh...
09:15 AM, Nov 24, 2011

SRK goes all out to make 'RA.One' a huge release

SRK goes all out to make 'RA.One' a huge release Mumbai: The makers of RA.One are on a marketing blitzkrieg, innovatively promoting their upcoming film on all possible platforms besides collaborating with over 25 brands, popularising its superhero characters while pushing for its merchandise on a vast scale to grab eyeballs and recover the huge investment ahead of its release on Diwali. Considering that Shahrukh Khan has ventured into an unfamiliar genre of super hero flicks, which has not received...
01:01 PM, Oct 18, 2011
Put onus on telecom firms: Nikhil Pahwa on pesky calls

Put onus on telecom firms: Nikhil Pahwa on pesky calls

Medianama Editor Nikhil Pahwa said that the system of no more pesky calls and messages will only work if the onus is put on telecom companies and not just telemarketers. ...
10:57 AM, Sep 27, 2011
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