San Francisco: Twitter Inc on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets, a technology that could help elevate Twitter's effectiveness as an advertiser to a rarefied level demonstrated only by digital advertising leaders like Google Inc.
Twitter's advertising business is relatively modest and is likely to generate 2013 global revenue of under $600 million, according to the consultancy eMarketer.
But the fast-growing social networking company, which has 200 million users around the world, hailed its new tool as something of a technological breakthrough: until now, Twitter has been able to decipher a user's interests largely by analyzing the list of accounts he or she follows, otherwise known as the "interest graph."
The new tool allows marketers using Twitter to delve into the content of a user's tweets to show the most relevant ads....
more
10:34 AM, Apr 18, 2013
New Delhi: Defence Minister AK Antony on Tuesday promised to take strong action if anybody was found guilty in the alleged Kochi wife swapping case in which the wife of a navy officer has filed an FIR against her husband and his superiors. "Whenever there is a complaint, we take strong action. After inquiry, if anyone is found guilty, we take strong action and exemplary punishment is given.This is our...
12:40 PM, Apr 16, 2013
New Delhi: Embarrassed by allegations of wife-swapping, the Navy has dismissed another senior officer from service after he was found guilty of sending lewd messages to several women by a General Court Martial (GCM) in Mumbai. The issue of dismissal of the officer deployed on the country's only aircraft carrier INS Virat comes soon after Defence Minister AK Antony dismissed another officer who was found guilty of having illicit relations...
08:12 PM, Apr 15, 2013
Toronto: Teens who are hooked on to texting are more likely to be shallow, placing more importance on wealth and image than moral, aesthetic and spiritual goals, a new study has claimed. Researchers from the University of Winnipeg in Canada found that teens who texted more than 100 times a day were 30 per cent less likely to feel strongly that leading an ethical, principled life was important to them,...
04:14 PM, Apr 14, 2013
The Department of Posts on Tuesday launched e-Post and fax post services in Jammu and Kashmir for transmission and delivery of greetings and messages. The new services were launched by Minister for Finance and Ladakh Affairs, Abdul Rahim Rather, during a function at Gandhi Nagar Head Post Office. Rather sent message to all the Postmasters of the state mentioning that such services will prove a boon for the rural areas,...
02:59 AM, Apr 03, 2013
Telecom regulator Telecom Regulatory Authority of India (TRAI) has floated a consultation paper to bring down the rates of mobile calls and SMSes that are currently charged from a customer on availing roaming facility. Among various options to reduce or remove additional cost burden on roaming customers, TRAI has proposed a new norm -- Home Price Rule -- wherein a mobile subscriber should be charged the same amount that he...
06:52 PM, Feb 26, 2013
Facebook is building a vast new "cold storage" facility in the US to archive all the messages, photos and other postings that its over billion users do not need every day but want to retain for future reference. ...
11:36 AM, Feb 26, 2013
A woman police constable was suspended in Maharashtra's Aurangabad district on Friday for allegedly hurling a shoe at a senior police official who had been sending her vulgar SMSes, police said. ...
10:40 PM, Jan 04, 2013
An Assistant Commissioner of Police has been booked for allegedly sending lewd text messages to a woman constable, police said on Saturday. ACP Sandeep Bhajibhakare, who was recently transferred to Ratnagiri district from Aurangabad, has been booked under section 509 of the IPC (word, gesture or act intended to insult the modesty of a woman) on the charge of sending indecent and lewd SMSes to the woman constable, police said....
09:44 PM, Dec 29, 2012
More than 600 parents in China's eastern Zhejiang province were shocked and furious to receive a text message from their children's school calling pupils "a piece of s**t." ...
01:10 PM, Dec 22, 2012
So, Whatsapp is going to charge users for messages from 2013, but will spare those who send this message (see image below) to 10 people. Only this time, we know that it is fake! ...
11:38 AM, Dec 20, 2012
As the short messaging service, or SMS turns 20, it has swept aside in two decades known conventions about courtesy, relationship, language and communication. ...
09:06 AM, Dec 04, 2012
The revolutionary SMS has been overtaken along the evolutionary trail. ...
03:09 PM, Dec 03, 2012
The first SMS was sent via Vodafone's UK network to an Orbitel 901 mobile phone. The message said, "Merry Chistmas." ...
07:14 AM, Dec 03, 2012
New Delhi: Earlier this year, Apple had announced that those who could not wait to use some of the features of OS X Mountain Lion could install the Messages Beta app for Macs running on the Lion operating system. However, Apple have decided that this beta version is to come to an end. It is issuing email notifications to its users stating that support for this program will end on...
11:56 AM, Nov 19, 2012
New Delhi: Subscribers have been facing the menace of receiving unsolicited promotional SMSs from unregistered tele-marketers who often take the advantage of concessional SMS offers by telecom operators. In an effort to curb pesky messages from unregistered telemarketers, TRAI has come up with new measures. Here is everything that you need to know: 1. To prevent unregistered telemarketers from misusing SMS packs or tariff plans for sending bulk promotional SMSs,...
02:17 PM, Nov 06, 2012
New Delhi: To stop the menace of pesky messages, telecom regulator Trai on Monday said only 100 SMSes in a day per SIM card will be allowed at concessional rates. For every SMS beyond the cap of 100 SMSes, a charge of minimum 50 paise will be applicable, the regulator said. Subscribers have been facing the menace of receiving unsolicited promotional SMSes from unregistered tele-marketers who often take the advantage...
06:58 PM, Nov 05, 2012
London: Women are twice as likely as men to use emoticons in text messages, according to a study by a US university. The emoticons, which began as happy and sad faces, have developed into dozens of other expressions, and have become hugely popular in text messages and email. The study by Rice University used smartphone data from men and women over six months and analysed 124,000 text messages, the Daily...
10:53 AM, Oct 14, 2012
London: A 41-year-old woman school teacher in Britain has been banned from teaching for two years after she sent over 600 text messages to a pupil, where she told him she will love him forever and that she wanted to give him a hug and a kiss. Teresa McKenzie, a mother of two, was found guilty by a professional panel of unacceptable conduct with the then 16-year-old student, The Sun...
06:43 PM, Oct 12, 2012
Paris: The French government has summoned Facebook Inc managers to appear before the country's data watchdog to explain how some of its users came to believe their privacy had been infringed on the social network, it said in a statement early on Tuesday. Two ministers said they had intervened after seeing reports that private messages between Facebook users in France had appeared on their "Timelines", which can reach a wide...
12:57 PM, Sep 25, 2012
