When you think of mythology and management, it becomes very difficult to connect the two. Doesn't it? I am sure anyone would think it is impossible or close to being impossible, however that isn't the case for Dr. Devdutt Pattanaik, who when speaks of mythology, does not consider it any different from daily living. He doesn't categorize or compartmentalize the concept at all. When Dr. Pattanaik writes or talk of mythology, he weaves it seamlessly into what we call living. He doesn't treat it any different and may be that is the reason why we get his writing the way we do. It is simplistic and at the same time given the expertise, doesn't come across as overbearing.
His new book, "Business Sutra: A Very Indian Approach to Management" aims at breaking all myths and vague ideas people have had about management in our country. He takes almost each concept one by one and bares it to its minimum, thereby rationally explaining to the reader, what works and what doesn't and may be what could work. The book has structure and at the same time tells its readers to break all structures and forms of thinking, thereby learning to create new approaches, new Indian Approaches to Management, which we have probably been ignoring for a very long time.
"Business Sutra" is a difficult and yet an illuminating read. Dr. Pattanaik takes the reader through a chronological journey of his perception of management. The introduction of the book in
07:44 PM, May 29, 2013
Read 'The Missing Queen' to experience a different kind of tale and storytelling when it comes to mythology. ...
06:59 PM, Feb 12, 2013
The illustrations are breathtaking no doubt, however what is also very charming about the book is the way the tale has been narrated. ...
01:30 PM, Jan 22, 2013
New Delhi: Hollywood actress Halle Berry says the plot of her upcoming film 'Cloud Atlas', which revolves around the subject of reincarnation, resembles elements of Indian mythology. "Most of the main characters are the reincarnations of the same soul through the six stories shown in the movie," Berry said in a statement. "It almost resembles the Indian mythology so much; where there was Lord Rama, who came as the seventh...
05:57 PM, Oct 20, 2012
'She mooned at him...' any novel that has this on line 12 has my undivided attention! It peters into: '...with her large blue eyes, fluttered her eyelashes, pouted, preened and sighed - elementary techniques that every apsara is taught during induction training.' Attention retracts. As the celestial nymph Urvashi reduces to a ho-hum 70's vamp with cheap blue contacts. Lenses, I mean. Her dialogues match. 'Trying hard!' Urvashi exclaimed. 'You...
12:34 PM, Feb 15, 2012
'The story of 'Bali and the Ocean of Milk' written by Nilanjan P Choudhury, has been derived from an old myth of the now lost Hurrian civilization, which traces its origins to the banks of the Euphrates in northern Mesopotamia. The novel reimagines the eternal conflict between the Hurrian gods and their sworn enemies, the asuras, in a wacky thriller littered with bad jokes and corpses. Here's an extract from...
03:36 PM, Feb 07, 2012
The first book I read by AS Byatt was 'Possession'. That was back in high school, and I never really finished it. I found it too verbose and obscure in its depiction of 'relations between living and dead minds'. It just added to my bias against Booker winning novels. So when I got a copy of her latest book I wasn't so sure. I gave it a shot nonetheless. For...
06:16 PM, Nov 01, 2011
When a story told a million times and a mythology tale one has heard over and over again since childhood is still written with a flair and style that make it exciting and gripping at the same time, then you have a great read in your hands. This is one such book. The slim work covers that part of Valmiki's Ramayana when Rama, Laksmana and Sita enter the mighty Dandaka...
02:48 PM, Oct 19, 2011
Baig made it in the non-fiction list and Mueenuddin topped the fiction list. ...
12:06 PM, Jul 24, 2009
Madurai: It's Navratri, and the festival is at its colourful best in the Meenakshi temple in Madurai. The tradition of golu signifies that every home is a temple but for the people of Madurai, the temple itself is home, and it is there that they begin their golu arrangement. Every year lakhs of people visit the Meenakshi temple to catch a glimpse of the mother of all golu arrangements. Beginning...
02:21 PM, Oct 06, 2008
Durban: Already out of the semi-final race, IPL heavyweights Chennai Super Kings would look to redeem some pride and end their campaign on a high when they take on a less-formidable Yorkshire in their final Group B match of the Champions League Twenty20 here on Monday. Both Chennai and fellow IPL side Mumbai Indians have crashed out of the tournament after Sydney Sixers and Highveld Lions qualified for the semi-finals...
03:14 AM, Jul 10, 2008
Wasn’t the entire concept of victory of good over evil Indian? ...
10:07 PM, Jul 15, 2007
Mythology Quiz Book, by passionate ‘Quizzard’, Terry O'Brien explores mythology from a totally different angle. ...
08:12 PM, Jan 08, 2007
Nicholas Cage and Guy Ritchie are helping Shekhar Kapur produce a comic book series inspired by Indian mythology. ...
05:55 PM, Jan 04, 2007
India’s ancient snake legend and even Ramayana are fast catching flavour with comic book enthusiasts world-over. ...
03:13 PM, Nov 29, 2006
Ravan has always been the villain in the popular consciousness but in TN, he is a symbol of Dravidian pride. ...
12:11 PM, Nov 25, 2006
Superheroes aren't the only ones hitting the bull's-eye at the BO. Mythology magic is now doing wonders too. ...
09:11 PM, Sep 29, 2006
Shekhar Kapur, the director best known for films
Mr India and the
Elizabeth has been working on a unique project. ...
09:57 AM, Aug 18, 2006
