Taipei: HTC Corp promised competitive new models early next year and said it would stick to its strategy in the face of its biggest challenge since rising to prominence in the smartphone market. HTC has become the worst performer among global smartphone shares this year, falling over 30 per cent in the last eight sessions alone, as investors worried it may have lost the innovative touch that propelled it from contract maker to must-have brand in only a few years.
Those concerns heightened last week when HTC surprisingly cut its revenue forecast for the fourth quarter to no growth, shocking a market used to double-digit growth rates from the maker of the Desire, Sensation and Wildfire models. But the company says it is not another Nokia, the Finnish mobile maker which has experienced a rapid fall from market dominance.
"I don't think it's so serious," Chief Financial Officer Winston Yung told Reuters on Monday. "We have six quarters of improvement, the most conservative guidance is 45 million units of shipments this year, a lot higher than 25 million last year," he said. "We will focus on the product next year, better and more competitive. Other than new LTE phones for the US market, we also have phones for the global market. We will launch some worldwide flagship products. We're confident in them."
On Monday, HTC shares opened down 1.3 per cent before rising as much as 1 per cent and then falling again as much 5 percent.
09:35 AM, Nov 28, 2011