The Environmental Investigation Agency said there are some 10,000 ads on Google Japan's shopping site that promote the sale of ivory. ...
04:22 PM, Mar 05, 2013
Atlas is part of an online advertising service called aQuantive, which Microsoft bought for $6.3 billion in 2007. ...
12:33 PM, Mar 01, 2013
Google's 66.7 per cent share of the US market in December is almost unchanged from its 66.6 per cent share two years earlier. ...
06:20 AM, Feb 13, 2013
Yahoo's website will begin drawing upon Google's massive online advertising network. ...
07:04 AM, Feb 07, 2013
Motorola Mobility had an operating loss of $353 million during the quarter. ...
07:16 AM, Jan 23, 2013
San Francisco: Facebook is in negotiations with Microsoft about acquiring advertising technology that could allow the social network displays ads on other websites, broadly expanding its advertising business, according to media reports on Thursday. Facebook is in "serious" discussions with Microsoft about a deal to purchase Atlas Solutions, an ad-serving product that Microsoft acquired through its $6 billion acquisition of aQuantive in 2007, according to reports in the technology blogs...
09:53 AM, Dec 08, 2012
New Delhi: The popular browser add-on Adblock Plus, used for blocking online advertising, is now available for Android devices. The open-source project released the first version of its Android app on November 27. The free app is available on Google Play for free as a 1.8MB download. Users without access to Google PLay on their Android devices can download it from the AdBlock Plus for Android website. AdBlock Plus "works...
02:02 PM, Nov 28, 2012
New York: Twitter Inc will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company said Thursday. No longer content to be a "dumb" bulletin board, with 400 million micro-messages posted daily, Twitter has moved to a strategy of actively sifting through what each user is reading and tweeting in order to discern every individual's interests. Founded in 2006, Twitter...
02:03 PM, Aug 31, 2012
San Francisco: Facebook and Yahoo have agreed to settle a months-long patent dispute, averting a potentially expensive battle over the technology running two of the Internet's most popular destinations. In dropping the lawsuits, the companies agreed to license their patents to each other and form an advertising and content-sharing alliance that expands their existing partnership. Friday's settlement involves no exchange of money. Now that the antagonism is dissolving into an...
06:19 AM, Jul 07, 2012
San Francisco: Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, in the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars. The online poll also found that 34 per cent of Facebook users surveyed were spending less time...
07:55 AM, Jun 05, 2012
Detroit/New York: Facebook may only have itself to blame for why General Motors rained on its IPO parade this week. GM announced the decision to drop Facebook paid ads on Tuesday in what was the first highly visible crack in Facebook's strategy and illustrated doubts about its perceived advantage over traditional media. GM's decision followed Facebook officials' failure to convince top marketing executives at the US automaker of the benefits...
02:06 PM, May 18, 2012
Detroit/San Francisco: General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebook's ads had little impact on consumers. The decision by GM, the third-largest advertiser in the United States, marks the first highly visible crack in Facebook's strategy and underscores doubts about whether advertising on...
02:31 PM, May 16, 2012
San Francisco: Yahoo has demanded licensing fees from Facebook for use of its technology, the companies said on Monday, potentially engulfing social media in the patent battles and lawsuits raging across much of the tech sector. Yahoo has asserted claims on patents that include the technical mechanisms in the Facebook's ads, privacy controls, news feed and messaging service, according to a source briefed on the matter. Representatives from the two...
01:00 PM, Feb 28, 2012
There's an old saying about newspapers: They aren't delivering news to readers, but readers to advertisers. But as many newspapers migrated to the web, where readers, in most cases, hate to pay for news at all, the saying evolved to: If you're not paying for it, you're the product. Dismal as it may sound, most people realise that is the way the media business operates. Readers rarely pay full or...
10:52 AM, Feb 28, 2012
San Francisco: Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model. Twitter is unveiling a long-awaited automated system that will enable advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives. Before Twitter opens the system to all comers later this year, the self-service approach announced Thursday will only...
10:21 AM, Feb 17, 2012
New York: About a year ago, when it became clear that taking Facebook Inc public was a matter of when not if, Chief Operating Officer Sheryl Sandberg went out and poached Caroline Everson, then global advertising head at Microsoft Corp. Landing an executive with Everson's pedigree was a coup - prior to Microsoft, she was a top advertising executive at Viacom Inc's MTV Networks and at Walt Disney Co. The...
09:10 AM, Feb 06, 2012
Washington: Google Inc on Friday won approval from US antitrust regulators to buy online advertising company Admeld Inc without any conditions, the Justice Department said. The deal, announced in June, was designed to give Google, the world's largest search engine, a bigger slice of the market for graphical display ads. "The division concluded that the transaction is not likely to substantially lessen competition in the sale of display advertising," the...
01:16 PM, Dec 03, 2011
San Francisco: Google believes it can make more money by placing some of its ads below its search results instead of alongside them. The reshuffling began appearing on Google's website on Wednesday. The shift won't preclude ads from still appearing in the right column next to the search results. Google found that certain ads generate more clicks when they appear at the bottom of the page. That's important to Google...
07:56 AM, Nov 04, 2011
Bangalore: Yahoo Inc will pay $270 million for Interclick inc as it tries to revive its ailing online advertising business, even as the search and advertising giant continues to scout for potential bidders. New York-based interclick buys bulk-advertising space from larger players and resells them to its clients. With the interclick buy, Yahoo will get a firmer foothold in the market for non-guaranteed inventory ads for its own properties as...
09:17 AM, Nov 02, 2011
San Francisco: Google Inc is introducing a credit card for its advertising customers, offering its clients a credit line to try and drum up business as competition in the online ad market heats up. Google is offering the card to select US clients with what it calls a competitive interest rate, an ample credit line and no annual fee. The catch: it can only be used to buy search advertising...
07:43 AM, Jul 21, 2011
