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  • App Graph: Twitter now tracks other apps you've installed on your phone; here's how to opt out November 27, 2014

    New York: Twitter said it is now tracking what other apps its users have installed on their mobile devices so it can target content and ads to them better. Twitter said Wednesday that users will receive a notification when the setting is turned on and can opt out using settings on...
  • Google Contributor: Google tests replacing web ads with contributions November 23, 2014

    San Francisco: Google on Thursday began rolling out a way for people to support websites they frequent and, in return, be rewarded with ad-free pages. A "Google Contributor" experiment was introduced with a handful of partners including tech news website Mashable and The Onion, which is known for clever satires. Google described...
  • 'Anti-Facebook' social network Ello gets fresh funding, promises to remain ad-free October 25, 2014

    San Francisco: Flush with a reported $5.5 million in fresh funding, upstart social network Ello on Thursday legally changed its corporate standing to back a promise to remain ad-free. Ello converted to a public benefit corporation, which it described as "a new kind of for-profit company in the USA that exists...
  • Twitter tests shopping service with a 'buy' button on tweets September 9, 2014

    Bangalore: Twitter is testing a "buy" button in some tweets that allows a mobile user to buy directly from a tweet. A small percentage of US users will be able to see the "buy" button from Monday, Twitter wrote in a blog post. "Users will get access to offers and merchandise they...
  • SoundCloud to start paying artists, record companies August 22, 2014

    Berlin: SoundCloud said on Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify. Berlinbased SoundCloud boasts some 175 million unique listeners a month, but so far...
  • Facebook tests 'Buy' button to help advertisers boost sales July 18, 2014

    New York: Facebook is testing a "Buy" button in its latest effort to help businesses boost their sales through the world's biggest online social network. The company said in a statement Thursday that the button will let people buy products directly from businesses without leaving Facebook. A "Buy" button appears at...
  • Facebook testing 'missed call' ads in India July 2, 2014

    San Francisco: Facebook wants its users in India to hang up on advertisers. The Internet social networking company is testing a new type of ad in the country that allows mobile phone users to click a button that calls a brand advertiser, immediately hangs up and then receives a return call. The...
  • All about Facebook's targeted ads and how you can opt out June 20, 2014

    New York: If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook your profile information, status updates, likes and interests. That's changing. The company says it will soon give advertisers more options to tailor ads to what you do outside Facebook....
  • Facebook gives users control over the ads served to them June 13, 2014

    San Francisco: Facebook said on Thursday it would begin allowing users more information about the ads delivered to them, and to block marketing messages they don't want to see. In a blog post, Facebook said its users "tell us they want more control over the ads they see" and that the...
  • How big brands are unwittingly funding online piracy June 5, 2014

    Los Angeles: Movie and music piracy thrives online in part because crafty website operators receive advertising dollars from major companies like Comcast, Ford and McDonald's. That's the conclusion of several recent reports that shed light on Internet piracy's funding sources. Content thieves attract visitors with the promise of free downloads and streams...
  • Google to put advertisements on refrigerators, car dashboards, watches? May 23, 2014

    Washington: You may soon see advertisements on your refrigerators, car dashboards, thermostats, glasses and even watches courtesy Google. According to a letter filed with the Securities and Exchange Commission (SEC) in December and disclosed on Tuesday, the search giant may serve ads on a different set of "mobile" devices, including...
  • Facebook unveils 'Audience Network', its longawaited mobile advertising network May 1, 2014

    Facebook took the wraps off its longawaited mobile advertising network, called "Audience Network," a product that enables Facebook to sell ads in mobile applications besides its own. For example, Coca Cola can show ads on a mobile game that a Facebook user has downloaded on his or her phone. The service...
  • Google updates terms of service to clarify that Gmail emails are scanned to serve ads April 15, 2014

    Google updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analysed by software to create targeted ads. The revisions more explicitly spell out the manner in which Google software scans users' emails, both when messages are stored on Google's servers and when they...
  • US Internet ad revenue surpasses broadcast TV for the first time April 11, 2014

    New York: For the first time, US Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads. That's according to a report from the Interactive Advertising Bureau, which said Thursday that Internet advertising revenue rose 17 per cent to a record $42.8...
  • Twitter to launch app-install ads: Report March 28, 2014

    Bangalore: Twitter plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter. The format will lead users to the advertiser's page in a mobile app store where they can download the software,...
  • Facebook rolls out video ads, will review video spots for creative quality March 14, 2014

    San Francisco: Facebook will allow more marketers to run video advertisements on its website, provided the world's No.1 social network deem them to be of high-enough quality. Facebook and social media rivals like Twitter are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid...
  • Instagram to start displaying ads in photo feeds, promises to 'start slow' October 4, 2013

    New York: The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months. The popular photobased social network, snapped up by Facebook, will roll out advertising in the United States in a bid to become a "sustainable business,"...
  • Yahoo APAC teams with Wharton Future of Advertising Program September 11, 2013

    Yahoo Asia Pacific is collaborating with the University of Pennsylvania's Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native advertising, a rapidly emerging form of digital advertising. The framework will act as a guideline for maximizing the effectiveness of native advertising. Online advertising is evolving...
  • Google's 2Q results disappoint as slump in ad rates deepens July 19, 2013

    San Francisco: Google views the computing shift to smartphones and tablets as a golden opportunity, but the Internet search leader's secondquarter performance served as an unsettling reminder that it poses a nagging financial challenge, too. The report released Thursday showed Google's average ad rate fell from the previous year for the...
  • Google shopping ads fuel ilicit ivory trade, alleges conservation group March 5, 2013

    Bangkok: A conservation group claims that Google has something in common with illicit ivory traders in China and Thailand: It says the Internet search giant is helping fuel a dramatic surge in ivory demand in Asia that is killing African elephants at record levels. The Environmental Investigation Agency, a conservation advocacy...
  • Facebook buying Microsoft's Atlas ad business March 1, 2013

    San Francisco: Facebook is buying a set of online advertising tools called Atlas from Microsoft in its latest attempt to build a more effective marketing system around its social network. In making the deal announced Thursday, Facebook is betting the acquired technology will be more fruitful under new ownership than it...
  • Yahoo CEO says Microsoft search deal underperforms February 13, 2013

    San Francisco: Yahoo Chief Executive Marissa Mayer said the company's search partnership with Microsoft was not delivering the market share gains or the revenue boost that it should. "One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other,"...
  • Yahoo taps into Google's ad network, expertise February 7, 2013

    San Francisco: Yahoo is counting on rival Google to help accelerate its revenue growth. As part of an arrangement announced on Wednesday, Yahoo's website will begin drawing upon Google's massive online advertising network to show marketing messages related to the content that's being perused. Google already distributes similar ads to thousands of...
  • Google's revenue rises but Motorola still losing money January 23, 2013

    San Francisco: Revenue from Google's core Internet business outpaced many analysts' expectations during the crucial holiday quarter and advertising rates fell less than in previous periods, pushing its shares up more than 4 per cent. The world's largest Internet search company introduced new product listings during the fourth quarter typically...
  • Facebook in talks to buy Microsoft ad technology December 8, 2012

    San Francisco: Facebook is in negotiations with Microsoft about acquiring advertising technology that could allow the social network displays ads on other websites, broadly expanding its advertising business, according to media reports on Thursday. Facebook is in "serious" discussions with Microsoft about a deal to purchase Atlas Solutions, an adserving...
  • Adblock Plus now available for Android November 28, 2012

    New Delhi: The popular browser addon Adblock Plus, used for blocking online advertising, is now available for Android devices. The opensource project released the first version of its Android app on November 27. The free app is available on Google Play for free as a 1.8MB download. Users without access...
  • Twitter to let advertisers zero in on tweeters August 31, 2012

    New York: Twitter Inc will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company said Thursday. No longer content to be a "dumb" bulletin board, with 400 million micromessages posted daily, Twitter has moved to a strategy of actively sifting...
  • Yahoo, Facebook strike patent truce, ad alliance July 7, 2012

    San Francisco: Facebook and Yahoo have agreed to settle a monthslong patent dispute, averting a potentially expensive battle over the technology running two of the Internet's most popular destinations. In dropping the lawsuits, the companies agreed to license their patents to each other and form an advertising and contentsharing alliance that...
  • Thai 'Smoking Kid' ad goes viral on the Internet June 24, 2012

    Bangkok: A child casually approaches an office worker on a cigarette break. "Can I get a light?" asks the boy. "Don't you want to live and play?" comes the shocked reply. The scene is part of a Thai antismoking ad that has gone viral since hitting the Internet last week, jolting...
  • Facebook ads don't sway most users: poll June 5, 2012

    San Francisco: Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, in the latest sign that much more needs to be done to turn its 900 million customer base...