New Delhi: "Khushboodaar, jhaagwala Chamko. Istemal kijiye baar baar lagatar Chamko". Who can forget the popular Chamko scene from the 1981 cult film 'Chashme Buddoor' where a simple salesgirl Neha (Deepti Naval) steps into a bacherlor's pad and gives Siddharth (Farooque Sheikh) a demonstration of the new detergent powder. Such is the popularity of the 'Ms Chamko' scene that it has more or less become the reference point for Sai Paranjype's 1981 film.
Bringing out the marketing strategy of the 1980s when door-to-door sales worked for the companies, 'Chashme Buddoor' very subtly brings out the endorsement culture and talks about the popular brands of that time. From cigarettes to bikes to apparels, the film doesn't shy away from screaming aloud the brands in most of its scenes. Here are a few brands that will not escape your eyes in the cult 'Chashme Buddoor'.
Gold cigarette: The film begins with the three friends listening to a Mehdi Hassan record and puffing Gold cigarette. Touted as the cheap cigarette brand that college students can afford, Gold is put forth as the readily available and popular brand of that time. Omi (Rakesh Bedi) and Jomo (Ravi Baswani) often visit Lallan miyaan's (Saeed Jaffrey) shop to buy 'hamara' packet. While Gold is touted as the popular cigarette brand, Dunhill on the other hand is the luxury brand which only rich can afford. Siddharth (Farooque Sheikh) tells his friends, "Naukri lagne do fir tum dono ko Dunhill pilaunga". (Let me get a job
10:22 AM, Apr 06, 2013
New Delhi: Director Sai Paranjpye's hugely acclaimed film, 'Chashme Buddoor' is set to hit the screen yet again after a span of three decades. The film about friendship and innocent love has achieved the cult status over the years. And, the original pair Deepti Naval and Farooque Sheikh is back with the original story. The film features Farooq Sheikh, Deepti Naval, Rakesh Bedi and Ravi Baswani in lead roles. 'Chashme...
06:13 PM, Apr 05, 2013
To promote the film, as well as for its world premiere, the lead characters of the Hindi flick 'Chashme Baddoor', Taapsee and Siddharth will be flying to Dubai. The film, directed by David Dhawan, is a reinterpretation of the 'Chashme Buddoor' (Hindi), released in 1981. This movie is Taapsee's debut in Bollywood, and she both excited and nervous about the movie. The film has Ali Zafar and Divyendu Sharma in...
01:09 PM, Apr 05, 2013
New Delhi: Her hair neatly plaited at the back, an eager, young Deepti Naval enters the bachelor pad of Farooq Sheikh to sell a packet of detergent powder. She has a daily quota of 20 house visits to register at the company that sells the 'Chamko' detergent powder and Sheikh's is the last house of the day, she pleads. But Sheikh, wiping traces of shaving foam from his face, says...
08:09 AM, Apr 05, 2013
New Delhi: Director Sai Paranjpye's hugely acclaimed film of 1981, 'Chashme Buddoor' is also re-releasing alongwith David Dhawan's 'Chashme Baddoor'. Though the film is going to see a limited release under the PVR banner but it has created a good buzz among the film enthusiast. The film has been digitally restored to look good to satiate the demands of the new age spectators. 'Chashme Buddoor', which has achieved a cult...
05:05 PM, Apr 04, 2013
Even after three decades of its release, 'Chashme Buddoor' remains the moviegoers' favourite classic comedy. ...
11:37 AM, Apr 03, 2013
Restoring classics is like "restoring heritage", says seasoned actor Farooque Shiekh, who rues that many good films perished. ...
12:44 PM, Apr 01, 2013
David Dhawan, who churned out a string of hits with Govinda, says his bonding with the actor was the best and he missed him while shooting for 'Chashme Baddoor' remake. ...
06:09 PM, Mar 17, 2013
More than three decades after it was first released, Sai Paranjpe's cult classic 'Chashme Buddoor' will woo Indian audiences again on April 5, 2013, the same day its modern-day remake opens in cinemas. ...
04:53 PM, Mar 08, 2013
Film: 'Jaane Bhi Do Yaaro'; Cast: Naseerudin Shah, Ravi Baswani, Bhakti Bharve, Pankaj Kapur, Satish Shah, Om Puri, Neena Gupta; Director: Kundan Shah It was the year before prime minister Indira Gandhi was assassinated (1984). The nation was not in the best of moods. There were raised voices and frayed tempers prevalent across the nation as corruption and intolerance reached an all-time high. Given the milieu 'Jaane Bhi Do Yaaro'...
02:36 PM, Nov 02, 2012
Naseeruddin Shah and Ravi Baswani starrer 'Jaane Bhi Do Yaaro', which was first released in 1983 and went on to gather a cult following over the decades, is set to re-release in its digitally restored version on November 2. ...
03:44 PM, Nov 01, 2012
The actor was well known for his role in 'Jaane Bhi Do Yaaro' ...
07:35 PM, Jul 27, 2010
