After the launch of the second season of Imagine TV's Kitani Mohabbat Hai in November 2010, Zee TV launched "Choti Bahu 2". Now Sony TV will soon launch "Mahi Way 2", produced by Yash Raj Films (YRF) TV, and STAR Plus is reportedly planning a sequel to its hugely popular show "Bidaai".
Producers and channels admit sequels are being launched primarily because of viewers' demands and to beat competition from other channels.
"We were overwhelmed by the response we received from viewers for 'Choti Bahu'. Since the time the show ended, we were flooded with calls, SMSs and mails from viewers all over the world to revive the magic of Dev and Radhika (lead characters)," said Sukesh Motwani, fiction head, Zee TV.
"Mahi Way", a story of an overweight girl who faces the hardships every day in her unique way, continued to get a positive response long after it ended. But, according to producer YRF TV, a sequel for the show was always at the back of its mind....
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11:23 AM, Feb 26, 2011
