Cincinnati: Goodbye, "Guiding Light." Hello, YouTube.
Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and Facebook.
"The digital media has pretty much exploded," marketing chief Marc Pritchard said in an interview. "It's become very integrated with how we operate, it's become part of the way we do marketing."
The last P&G-produced soap opera, "As The World Turns," went off the air in September. The show was the leading daytime soap for decades, but had lost some two-thirds of its audience at the end....
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01:38 PM, Dec 10, 2010
New Delhi: Kapil Dev is certainly a relieved man after being back into the BCCI fold but the legendary allrounder still has reservations if one terms his comeback as getting amnesty from BCCI. I never understood whether the word amnesty is correct or not. May be I am not very intelligent but I checked the dictionary to find the meaning, said Kapil with a tinge of sarcasm on the sidelines... 
CNN-IBN's cricket experts review Mumbai Indians' last-over victory over Kings XI Punjab in IPL 5 on Tuesday. ... 
