New Delhi: Will brand IPL take a hit after the new spot-fixing scandal? CNN-IBN takes a look at companies that are investing crores in the game.
If the fall in ratings was not bad enough, the spot-fixing scandal has put the most successful cricket brand in a fix. Till now, tight matches kept bringing advertisers to come on board with bigger budgets. Official broadcaster Max is expected to rake in over Rs 800 crore with ad revenue in this year's IPL. Brand and advertising experts say spot-fixing allegations will take away IPL's credibility at least for now.
Adman Prahlad Kakkar said, "It will affect these cricketers and the Rajasthan Royals definitely. But it depends on TRPs. Advertisers are mercenary, they don't care you win or lose as long as people are watching you. There is no moral position. If people watch they are going to advertise. But if people stop watching because of this scandal, advertising will drop. It's as simple as that."
Pepsi, the title sponsor of IPL 6, has made considerable investments. The beverage major has committed almost Rs 400 crore for five years in the IPL. Pepsi told CNN-IBN, "The matter is under investigation and we are confident that the BCCI and the IPL Governing Council will take appropriate action. We believe in the spirit of fair play in sports and will remain committed to the property."...
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