London: Barclays has agreed to pay almost 50 per cent more to renew its title sponsorship of the English Premier League, while the bank is embroiled in an international rate-fixing scandal.
The league will receive 120 million pounds ($185 million) over three years from the 2013-14 season, a jump from the 82 million (then $135 million) pounds under the current terms.
Britain's third largest bank has held naming rights to the world's richest football league since 2001.
But the Barclays brand has been tarnished in recent weeks since the extent of the manipulation of a key market interest rate emerged....
more
02:11 PM, Jul 13, 2012
New Delhi: Their association with cricket might have gone sour but Sahara Group is set to renew its long-term sponsorship deal with Indian hockey by signing a five-year agreement with Hockey India, the modalities of which have been worked out. Under the agreement, expected to be signed in the next few days, the country's men's and women's hockey teams at both the senior and junior level will get the financial...
01:22 PM, Feb 07, 2012
Acting chief executive Jacques Faul confirmed that sponsorship deal with a financial institution was imminent. ... 
