PubMatic: When Google announced in June this year it was spending $400 million to acquire AdMeld, the ad platform targeted at digital publishers, the picture only got brighter for PubMatic. Thats because PubMatic immediately would become the largest independent publisher-focussed ad platform. Publishers fear that Google would do to them what Apple did to the music industry. 2012 will see PubMatic going in for an IPO and adding market share...
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