TELEVISION AUDIENCE MEASUREMENT

  • Will digitisation improve media company economics? January 11, 2013

    The digitisation change in the Indian TV landscape brings to fore Darwin's theory of natural evolution by natural selection. Natural selection is a gradual, nonrandom process by which biological traits become either more or less common in a population as a function of differential reproduction of their bearers. In the...
  • NBA to move to monthly ratings for news channels September 8, 2011

    New Delhi: News Broadcasters Association (NBA), an umbrella body of TV news channels, has decided to move from existing weekly ratings to monthly ratings for all national news and business channels in Hindi and English. The NBA board has taken the decision with an aim to improve news broadcasting standards as...