London: Barclays has agreed to pay almost 50 per cent more to renew its title sponsorship of the English Premier League, while the bank is embroiled in an international rate-fixing scandal.
The league will receive 120 million pounds ($185 million) over three years from the 2013-14 season, a jump from the 82 million (then $135 million) pounds under the current terms.
Britain's third largest bank has held naming rights to the world's richest football league since 2001.
But the Barclays brand has been tarnished in recent weeks since the extent of the manipulation of a key market interest rate emerged....more
02:11 PM, Jul 13, 2012