New Delhi: Mike Jeffries, the eccentric CEO of the US clothing retailer Abercrombie & Fitch has done it again. Vocally against large sized men and women, Jeffries has been quoted as saying in news reports that he doesn't want "larger people shopping in his store" triggering a social media backlash.
Robin Lewis, author of The New Rules of Retail, told the Business Insider about the kind of people Jeffries wants advertising his brand and it's definitely not those who wear XL or XXL.
"He doesn't want larger people shopping in his store, he wants thin and beautiful people," Lewis is quoted as saying by The Independent. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kid,'" the Independent quoted Lewis as saying.
The chain has more than 300 outlets in the US and sells men's clothes in XL and XXL sizes but targeted at athletes. "Abercrombie is only interested in people with washboard stomachs who look like they're about to jump on a surfboard," Lewis said....
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11:16 AM, Mar 21, 2013
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