Hyderabad: Leading SUV maker Mahindra and Mahindra Ltd (M&M) said it will open the second phase of bookings for XUV500 for 10 days from January 25.
The company has decided to undertake a draw in the next round of bookings in case the requests for the latest Sports Utility Vehicle (SUV) from the M&M stable exceed 7,200.
This will help in ensuring a reasonable waiting period for the customers selected in a fair and transparent manner, the company said.
The draw process will be validated by professional services firm Deloitte Touche Tohmatsu India Pvt Ltd (DTTIPL) and details will be announced on the brand's website, Vivek Nayer, Senior Vice President-Marketing, Automotive Division, M&M, said at a conference here....more
04:59 PM, Jan 18, 2012
Building brands costs a heck of a lot of money and when the brand goes kaput or is retired all that investment is gone. Typical example: the Zen used to be a revered nameplate, look at what it is today. Rather than spend money on building a new brand then, particularly since this new SUV is not going to replace the Scorpio, the marketing folk opted to strengthen the mother...
12:54 PM, Dec 10, 2011
Within 10 days of its launch and with over 8000 bookings received for its new SUV, the XUV500, Mahindra were forced to close down new bookings. Mahindra and Mahindra officials say that 4 months production of the XUV500 has been already sold out; however, the good news for those looking to buy the XUV500 is that Mahindra is re-opening bookings by January 2012. Company officials further added that production capacity...
02:06 PM, Dec 03, 2011