Deconstructing Amitabh Bachchan
Deconstructing Amitabh Bachchan
Hot Brand Bachchan: During the first two-and-a-half decades of his acting career in more than a 100 films, Bachchan never endorsed any product. This, at a time when for nearly two decades he reigned over Bollywood and was called the one-man Hindi film industry. But now, from colas to suitings, to hair oil, to banks, to chawanprash - Amitabh Bachchan is a brand in himself. Bollywood's superstar has re-invented himself a million times over. Bachchan is a brand to reckon with, whose worth runs into billions of rupees. Apart form the film world, In the ad-world too, Bachchan reportedly takes home the fattest paypacket. According to an industry estimate, he earns more than Sachin Tendulkar and double that of Shah Rukh Khan from brand endorsements. Branding with Amitabh Bachchan is said to cost anything between Rs 3 to 10 crore, depending on the deal.
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