The first Windows logo debuted in November 1985. Since then, the logo has gone through several redesigns, which were all based on the design of a four-color wavy flag. In some ways, you can trace the evolution of the Windows logo in parallel with the advancements of the technology used to create logos. Initially, it was a simple "window" to compliment the product which later became a "waving flag". But with the new Windows 8 logo, the company claims to return to its original meaning and bringing Windows back to its roots. Let's see the evolution of the Windows logo.
It is believed that few remember the original Windows logo. The company found it both refreshing and inspiring in relation to the work they have been doing on the Metro style design visuals. The logo was simply created using simple lines and clear straight forward concept.
The now classic window shape and the introduction of the four colors were hallmarks of the Windows brand for many years to come. The introduction of the "waving effect" gives the logo a sense of motion. This logo would be the basis of the Windows versions throughout the 1990s.
If you look at the logo, it is evident that not many changes had been made to the previous logo. In fact, the Windows 98 logo looks like a modified version of its predecessor.
The basic element remained the same, but evidently, the logo got a significant makeover.
The next major incarnation of the logo came with the release of Windows XP. What has come to be known as the "Windows flag" is a cleaner more sophisticated mark than its predecessors.
The Windows Vista release marked the beginning of the AERO design aesthetic in Windows with a key component of the interface being the "AERO glass" effect. The green Start button was replaced with the round glass-like button with a now flattened version of the "flag". Internally, this icon became known as the "pearl".
The previous version of the logo was largely unchanged for Windows 7.
Meshing with the Metro design of Microsoft's upcoming Windows 8, the new logo is a slightly-angled blue block with a thin white cross in the middle, making it look like a window instead of the four-colour wavy flag in the past. The new logo is designed by Paula Scher from the Pentagram Design Agency, whose notable works include the Citibank logo. "We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window," said the company.