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'Endrendrum Punnagai', the much talked about romantic musical starring Jeeva and Trisha, is already on the floors.
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A celebrity lighting the inaugural lamp.
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The inaugural clap at the ceremony. The get together was organised to launch Ahmed's new Tamil movie 'Endrendrum Punnagai'.
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Pooja in progress at the event.
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The movie will be directed by I Ahmed, the director of 'Vaamanan', released in 2009.
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Actor Jeeva poses for the cameramen. He also plays the male protagonist in the movie opposite Trisha Krishnan.
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Director I Ahmed with actors Jiiva (R) and Vinay (L) at the launch.
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Jeeva, the male protagonist of 'Endrendrum Punnagai', at the launch.
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This year, Jeeva already has three films in his kitty and is planning to sign director Rajesh's film which he will produce himself.
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Director I Ahmed lighting the inaugural lamp. He has been creating content for films, television and radio for more than a decade and half.
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The movie has music by Harris Jayaraj.
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Actor Vinay, who plays a pivotal role in the movie, lighting the inaugural lamp.
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Producer V M Tamilkumaran presenting a bouquet to actress Trisha Krishnan.
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Actress Trisha Krishnan, who plays the female lead in the Tamil film, lighting the inaugural lamp.
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Famous film producer, Ramadoss, performs the inaugural clap for the movie at the ritual.
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The cast and crew of Tamil film 'Endrendrum Punnagai'.
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Producer Ramadoss with actress Trisha and actor Jeeva at the event.
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Trisha has received three South Filmfare Awards and is one of the leading actresses of the South.
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Sources say it is based on the relationship between a father and his son. Naaser plays the father's role.
