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Rolls-Royce launched its
Phantom Series II - the latest version of the super luxury
car that came out in 2003 - in the domestic market, priced at
Rs 4.64 crore onwards.
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The new model Phantom II with a new look front end featuring all LED headlamps is an evolution of the 2003 model.
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The Phantom II will retail for Rs 4.5 crore while the extended wheelbase version has a price tag of Rs 5.10 crore, both prices are ex-showroom Mumbai.
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Herfried Hasenoehrl, GM, emerging markets - Asia, said that they worked on their customers request to not change the car but just update the technology in the car, keeping in line with Sir Henry Royce's philosophy to "take the best that exists and make it better."
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The multimedia user interface has also been completely re-designed with a new larger 8.8 inch central display.
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What has changed underneath in the new car? The V12 is now more efficient by a claimed 10 per cent and is now complemented by a new 8-speed automatic transmission.
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The car comes with fully-LED headlamps as well as a characteristic whiter light, augmenting safety and preventing driver tiredness.
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In 2011 Rolls-Royce saw the highest annual sales in their 108 year history with 3,538 cars being sold worldwide. This is the highest numbers the company has recorded since 1978.
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The company, which at present has three dealerships in Mumbai, Delhi and Hyderabad, will be adding two more outlets shortly.
