New Delhi: While mainstream films have seen mass consumption in the country, a new breed of Indian fiction is seen doing the same. These books speak in a language which is hooking on a lot of first time readers. Indian writing in English has moved far beyond the Amitav Ghoshes, Vikram Seths and Salman Rushdies, even past Chetan Bhagat, who barged into the Indian publishing milieu and revolutionised the market.