The Last Word: Is media overdoing its coverage of Modi and building a brand or a personality cult?

Karan Thapar, CNN-IBN | Oct 01, 2013 at 10:01pm

Gujarat Chief Minister and BJP's prime ministerial candidate Narendra Modi has been excessively covered by the media. He is also the most followed Indian politician on the social media. Anything he does gets a blanket coverage in television, whether its a rally or just a speech on arrival at the Mumbai airport.