Harry Potter and the magic of marketing

CNN-IBN | Jul 13, 2007 at 11:01pm


Mumbai: Did you know that Brand Harry Potter is worth an estimated $4 billion -- what with books, films, games and now even a Harry theme park in the making. Harry Potter is literally working magic in the Muggle world. This is not the Harry you read about in the book or enjoy watching in the movie. This is Brand Potter.